Top Ads on Missouri Botanical Garden

Missouri Botanical Garden Background Introduction:

"To discover and share knowledge about plants and their environment in order to preserve and enrich life." – Missouri Botanical Garden mission

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Missouri Botanical Garden has been advertising and marketing on Facebook for many years. And Missouri Botanical Garden has placed 5 of ads on the Facebook platform in the last month. In the past few years,Missouri Botanical Garden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Missouri Botanical Garden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Missouri Botanical Garden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Missouri Botanical Garden.

BigSpy

1.Missouri Botanical Garden Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Missouri Botanical Garden  Missouri Botanical Garden  Missouri Botanical Garden
Page Categories  Botanical Garden  Botanical Garden  Botanical Garden
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Missouri Botanical Garden Marketing Objectives Analysis: 

Missouri Botanical Garden has been operating in Botanical Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Missouri Botanical Garden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Missouri Botanical Garden Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grapes in the Garden  Grapes in the Garden Chinese Culture Days 
Ad Copy Text  Sample more than 250 wines from around the world.  Spend a spring evening sampling 250+ wines from around the world.  Dance with dragons, dine on delicious cuisine, and enjoy a cultural adventure.
Link Description  https://www.missouribotanicalgarden.org/visit/the-garden/tickets.aspx  Taste more than 250 wines, both international and domestic, while enjoying live music and a beautiful spring evening in the Garden. Attendees receive a souvenir tasting glass and festival program highlighting the wines served, and wine specialists from Schnucks are available to answer questions and....  http://events.missouribotanicalgarden.org/Chinese-Culture-Days
Website Link  www.missouribotanicalgarden.org  www.missouribotanicalgarden.org  events.missouribotanicalgarden.org
CTA  BUY_TICKETS  LEARN_MORE  BUY_TICKETS
Text Word Count 49  65  78
Like 58  0  109

Missouri Botanical Garden Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Missouri Botanical Garden Top 1 ads got 58 likes. Missouri Botanical Garden uses a sentence with the finishing touch title: “Grapes in the Garden”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Missouri Botanical Garden shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_TICKETS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Missouri Botanical Garden should continue to optimize the ad content.

3.Missouri Botanical Garden Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-29-2019-05-07  2019-04-29-2019-05-07  2019-04-09-2019-04-24
Landing Page Link  https://www.missouribotanicalgarden.org/visit/the-garden/tickets.aspx  http://www.missouribotanicalgarden.org/things-to-do/events/signature-events/grapes-in-the-garden.aspx   http://events.missouribotanicalgarden.org/Chinese-Culture-Days

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Missouri Botanical Garden are successful.

Missouri Botanical Garden Creative Analysis: 

Missouri Botanical Garden placed a Image ad in 2019-04-29-2019-05-07, and got 58 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Missouri Botanical Garden Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Missouri Botanical Garden has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Missouri Botanical Garden Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-29-2019-05-07  2019-04-29-2019-05-07  2019-04-09-2019-04-24
During  9 days  9 days 16 days 
Like  58  0  109
Share  8  0  34
Comment  1  0  8

Advertising effectiveness is a direct manifestation of advertising. Missouri Botanical Garden ‘s Top 1 ad received 58 likes, 8 shares, 1 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Missouri Botanical Garden, helping Missouri Botanical Garden to grasp the ad data more clearly.