Top Ads on Miss Sophie's
Miss Sophie's Background Introduction:
Miss Sophie's Nagelfolien sorgen für ein besonderes Fingerspitzengefühl! Made with love in Berlin. <3
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Miss Sophie's has been advertising and marketing on Facebook for many years. And Miss Sophie's has placed 77 of ads on the Facebook platform in the last month. In the past few years,Miss Sophie's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Miss Sophie's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Miss Sophie's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Miss Sophie's.
1.Miss Sophie's Top 3 Ads Basic Understanding
|Name||Miss Sophie's||Miss Sophie's||Miss Sophie's|
|Page Categories||Cosmetics Store||Cosmetics Store||Cosmetics Store|
Miss Sophie's Marketing Objectives Analysis:
Miss Sophie's has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Miss Sophie's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Miss Sophie's Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||1 Pack – 4 Applications||Einfach perfekte Nägel.||N/A|
|Ad Copy Text||A perfect manicure doesn't have to be expensive! A single pack of Miss Sophie nail wraps lasts for u...||Vergiss abgesplitterte Nägel - probier Miss Sophie's Nagelfolien! ✅Einfache und schnelle Anwend...||no setting|
|Link Description||N/A||Bunte.de testet die neuen Nagelfolien von Miss Sophie's||N/A|
|Text Word Count||385||233||0|
Miss Sophie's Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Miss Sophie's Top 1 ads got 71 likes. Miss Sophie's uses a sentence with the finishing touch title: “1 Pack – 4 Applications”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Miss Sophie's shared 385 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Miss Sophie's should continue to optimize the ad content.
3.Miss Sophie's Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/misssophiessimplysophisticated/videos/704340990312126/||https://www.facebook.com/misssophiessimplysophisticated/videos/3092252897505730/||https://miss-sophie.com/collections|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Miss Sophie's are successful.
Miss Sophie's Creative Analysis:
Miss Sophie's placed a Video ad in 2020-05-25-2020-06-14, and got 71 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Miss Sophie's Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Miss Sophie's has the best conversion in Romania, and can advertise more in Romania in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Miss Sophie's Top 3 Ads Performance Display
|During||21 days||12 days||17 days|
Advertising effectiveness is a direct manifestation of advertising. Miss Sophie's ‘s Top 1 ad received 71 likes, 3 shares, 14 comments in just 21 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Miss Sophie's, helping Miss Sophie's to grasp the ad data more clearly.