Top Ads on Misen

Misen Background Introduction:

Essential knives at an honest price. Available now at www.misen.co!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Misen has been advertising and marketing on Facebook for many years. And Misen has placed 140 of ads on the Facebook platform in the last month. In the past few years,Misen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Misen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Misen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Misen.

BigSpy

1.Misen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Misen  Misen  Misen
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Misen Marketing Objectives Analysis: 

Misen has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Misen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Misen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Paring Knife  Reminder! Your Nonstick Pan Shouldn't Actually Stick 5600+ Five Star Customer Reviews 
Ad Copy Text  Last Chance to Save 20% - Sale Ends Tomorrow  Has your nonstick pan seen better days? This $55 skillet raised over $1,000,000 on Kickstarter and w...  Why did 13,000 people back this unique knife on Kickstarter?
Link Description  N/A  N/A  N/A
Website Link  www.misen.co  misen.co  www.misen.co
CTA  SHOP_NOW  GET_OFFER  SHOP_NOW
Text Word Count 44  179  60
Like 1  187  951

Misen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Misen Top 1 ads got 1 likes. Misen uses a sentence with the finishing touch title: “Paring Knife”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Misen shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Misen should continue to optimize the ad content.

3.Misen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-04-01-2020-06-18  2019-07-22-2020-06-18  2020-05-21-2020-06-18
Landing Page Link  https://www.misen.co/products/paring-knife?variant=30377143369809&fbclid=IwAR2BaDQwCFZMyDlco9n0IopA0UaLHqWHoNGviqsWj9H-Q7DaYBysK4kG_3E  https://www.misen.co/pages/nonstick-1   https://www.misen.co/pages/chefs-1?utm_source=facebook.com&utm_medium=paidsocial&utm_campaign=1_Chefs_CBO_PS&utm_content=200522_chefs_video_200117-chefs-grapeslice-v3.mp4_nooffer_13000Kickstarter_chefs-1_prospect_broad&fbclid=IwAR1Xa0y6grXQ0Uid7VD8meJbdplR2AHDKBhYdntuDLkplCeBw_WAO1ocX5E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Misen are successful.

Misen Creative Analysis: 

Misen placed a Carousel ad in 2020-04-01-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Misen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  Indonesian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Misen has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Misen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-06-18  2019-07-22-2020-06-18  2020-05-21-2020-06-18
During  79 days  333 days 29 days 
Like  1  187  951
Share  5  33  165
Comment  0  51  758

Advertising effectiveness is a direct manifestation of advertising. Misen ‘s Top 1 ad received 1 likes, 5 shares, 0 comments in just 79 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Misen, helping Misen to grasp the ad data more clearly.