Top Ads on Mise en Place

Mise en Place Background Introduction:

Mise en Place is een horeca project buro dat sinds 1994 werkzaam is in de gastvrijheidsbranche, van top gastronomie tot grote evenementen.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mise en Place has been advertising and marketing on Facebook for many years. And Mise en Place has placed 29 of ads on the Facebook platform in the last month. In the past few years,Mise en Place has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mise en Place on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mise en Place. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mise en Place.


1.Mise en Place Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mise en Place  Mise en Place  Mise en Place
Page Categories  Hospitality Service  Chef  Hospitality Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Mise en Place Marketing Objectives Analysis: 

Mise en Place has been operating in Hospitality Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mise en Place best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mise en Place Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Are you ready for the next step?  NEJBAREVNĚJŠÍ KUCHAŘKA Werken op de grootste events! 
Ad Copy Text  Ben jij klaar voor de volgende stap in jouw ontwikkeling? Schrijf je dan nu in voor onze Next-Step B...    Wil jij deze zomer werken en geld verdienen op de gaafste festivals van Nederland? Join the team en ...
Link Description  N/A  V čem je jiná? Nechte se přesvědčit v krátkém videu a udělejte svým blízkým ty nejbarevnější Vánoce <3 Knížku zakoupíte na video by Boodya  Bij Mise en Place kies je uit de leukste horecajobs van het land en werk je op de manier die het beste bij jou past.
Website Link
Text Word Count 234  0  137
Like 22  0  0

Mise en Place Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mise en Place Top 1 ads got 22 likes. Mise en Place uses a sentence with the finishing touch title: “Are you ready for the next step?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mise en Place shared 234 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mise en Place should continue to optimize the ad content.

3.Mise en Place Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-27-2020-06-18  2019-06-11-2019-06-11  2019-04-04-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mise en Place are successful.

Mise en Place Creative Analysis: 

Mise en Place placed a Video ad in 2020-05-27-2020-06-18, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mise en Place Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  N/A  Netherlands
Language  English  Czech  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mise en Place has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mise en Place Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-18  2019-06-11-2019-06-11  2019-04-04-2019-04-25
During  23 days  1 days 22 days 
Like  22  0  0
Share  2  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Mise en Place ‘s Top 1 ad received 22 likes, 2 shares, 0 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mise en Place, helping Mise en Place to grasp the ad data more clearly.