Top Ads on Miniso Israel

Miniso Israel Background Introduction:

קוניצ'יוואה! אני מיניסו, רשת העיצוב היפנית. בקרוב אני עושה עלייה לישראל... אני מתרגשת, מקווה שגם אתם :)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Miniso Israel has been advertising and marketing on Facebook for many years. And Miniso Israel has placed 33 of ads on the Facebook platform in the last month. In the past few years,Miniso Israel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Miniso Israel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Miniso Israel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Miniso Israel.

BigSpy

1.Miniso Israel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Miniso Israel  Miniso Israel  Miniso Israel
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Miniso Israel Marketing Objectives Analysis: 

Miniso Israel has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Miniso Israel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Miniso Israel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la publicación de Miniso Israel  Miniso Israel Miniso Israel 
Ad Copy Text  לכל מי שלא הספיק לעשות סיבוב בחנויות, סידרנו לכם ספוילר...  -  -
Link Description  N/A  כל החנויות פתוחות כרגיל ואנחנו מקפידים על כל כללי הבטיחות שאתם מכירים, אז בלי חיבוקים ונשיקות אוקיי? נתראה בסניפים: עזריאלי תל אביב דיזנגוף סנטר, תל אביב עזריאלי, ירושלים גרנד עופר, חיפה קניון הזהב, ראשל״צ עיר ימים, נתניה קניון עופר, רחובות עזריאלי הנגב, באר שבע ביג פאשן, נצרת ביג קריות, קרית אתא ביג פאשן דנילוף, טבריה עזריאלי, רמלה קניון בת ים ביג פאשן, בית שמש קניון אילון רמת גן ביג פאשן, אשדוד קניון עופר הקריון, קריית ביאליק מיניסו, תמיד לצאת עם חיוך ;)  לא משנה איזה תחביבים אתם מטפחים בבית, יש לנו אביזרים לכל מה שגיליתם שאתם אוהבים! זה הולך להיות המשלוח הכי כיפי שתזמינו >> https://miniso.co.il/
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 771  838  240
Like 180  374  30

Miniso Israel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Miniso Israel Top 1 ads got 180 likes. Miniso Israel uses a sentence with the finishing touch title: “Fotos de la publicación de Miniso Israel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Miniso Israel shared 771 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Miniso Israel should continue to optimize the ad content.

3.Miniso Israel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-05-26  2020-05-10-2020-05-12  2020-04-29-2020-04-30
Landing Page Link  https://www.facebook.com/1994826674139427/posts/2613870875568334/  https://www.facebook.com/MinisoIL/?refid=7&_ft_=adid.23844817622860047:qid.6825916818722534580:mf_story_key.4757454581872327268:is_sponsored.1:ei.AI@AQJ_UtiOgX56ZNH-VL4ECfUFoJInqtd6SfcPLdzfXnVRCFoVpgCOTTzhiTqbkvDTdVNI7IjwmcPqtW5lHwYgtv5W:top_level_post_id.2605594979729257:content_owner_id_new.1994826674139427:page_id.1994826674139427:src.22:photo_id.2605594673062621:story_location.5:story_attachment_style.photo:view_time.1589282606:filter.h_nor:tds_flgs.3:actrs.1994826674139427:page_insights.%7B%221994826674139427%22:%7B%22page_id%22:1994826674139427,%22page_id_type%22:%22page%22,%22actor_id%22:1994826674139427,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589210818,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2605594979729257%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1994826674139427,%22page_id%22:1994826674139427,%22post_id%22:2605594979729257,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/1994826674139427/posts/2596232860665469/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Miniso Israel are successful.

Miniso Israel Creative Analysis: 

Miniso Israel placed a Image ad in 2020-05-20-2020-05-26, and got 180 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Miniso Israel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  N/A  N/A
Language  Spanish  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Miniso Israel has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Miniso Israel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-26  2020-05-10-2020-05-12  2020-04-29-2020-04-30
During  7 days  3 days 2 days 
Like  180  374  30
Share  10  11  1
Comment  37  24  6

Advertising effectiveness is a direct manifestation of advertising. Miniso Israel ‘s Top 1 ad received 180 likes, 10 shares, 37 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Miniso Israel, helping Miniso Israel to grasp the ad data more clearly.