Top Ads on MiniMeis

MiniMeis Background Introduction:

MiniMeis is a new Norwegian-made, patented product that gives your child the best view from your shoulders. It is ergonomically designed and collapsible.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MiniMeis has been advertising and marketing on Facebook for many years. And MiniMeis has placed 180 of ads on the Facebook platform in the last month. In the past few years,MiniMeis has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MiniMeis on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MiniMeis. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MiniMeis.


1.MiniMeis Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MiniMeis  MiniMeis  MiniMeis
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

MiniMeis Marketing Objectives Analysis: 

MiniMeis has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MiniMeis best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MiniMeis Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Happy kids (and happy parents)!  A Father's Day gift for the adventurous daddy The Father's Day gift for the adventurous daddy 
Ad Copy Text  "When developing the MiniMeis we wanted to find the safest, easiest and most fun way to bring our ki...  Surprise a dad this Father's Day with our unique shoulder carrier made by Scandinavian dads! We guar...  no setting
Link Description  For children 6 months - 5 years old.  The carrier that benefits the whole family  N/A
Website Link
Text Word Count 342  292  0
Like 7387  1256  0

MiniMeis Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MiniMeis Top 1 ads got 7387 likes. MiniMeis uses a sentence with the finishing touch title: “Happy kids (and happy parents)!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MiniMeis shared 342 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MiniMeis should continue to optimize the ad content.

3.MiniMeis Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-14-2020-06-17  2020-04-16-2020-06-15  2020-05-12-2020-06-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MiniMeis are successful.

MiniMeis Creative Analysis: 

MiniMeis placed a Video ad in 2020-03-14-2020-06-17, and got 7387 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MiniMeis Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MiniMeis has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MiniMeis Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-14-2020-06-17  2020-04-16-2020-06-15  2020-05-12-2020-06-15
During  96 days  61 days 35 days 
Like  7387  1256  0
Share  2921  215  0
Comment  6265  1266  0

Advertising effectiveness is a direct manifestation of advertising. MiniMeis ‘s Top 1 ad received 7387 likes, 2921 shares, 6265 comments in just 96 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MiniMeis, helping MiniMeis to grasp the ad data more clearly.