Top Ads on Mindful Chef

Mindful Chef Background Introduction:

Mindful Chef - The Healthy Recipe Box Company. Fresh British produce | No refined carbs | Gluten-free Pre-order our healthy recipe book here -> (Release Date: 23rd March 2017)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mindful Chef has been advertising and marketing on Facebook for many years. And Mindful Chef has placed 119 of ads on the Facebook platform in the last month. In the past few years,Mindful Chef has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mindful Chef on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mindful Chef. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mindful Chef.


1.Mindful Chef Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mindful Chef  Mindful Chef  Mindful Chef
Page Categories  Chef  Chef  Chef
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mindful Chef Marketing Objectives Analysis: 

Mindful Chef has been operating in Chef for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mindful Chef best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mindful Chef Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mindful Chef x Nando's - Limited time only  Mindful Chef x Nando's - Limited time only £20 Off The UK's Favourite Recipe Box  
Ad Copy Text  Craving your favourite chicken fix? Wait no longer... For a limited time only, we're partnering with...  For a limited time only, cook your favourite healthy Nando's recipes at home with the UK's #1 recipe...  no setting
Link Description  N/A  Use code 'NANDOS10X2' for £10 off 1st and 2nd box  N/A
Website Link
Text Word Count 509  226  0
Like 10  63  0

Mindful Chef Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mindful Chef Top 1 ads got 10 likes. Mindful Chef uses a sentence with the finishing touch title: “Mindful Chef x Nando's - Limited time only ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mindful Chef shared 509 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mindful Chef should continue to optimize the ad content.

3.Mindful Chef Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-14-2020-06-18  2020-06-09-2020-06-18  2020-06-18-2020-06-18
Landing Page Link's-Favourite-Recipe-Box_CTA-ShopNow

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mindful Chef are successful.

Mindful Chef Creative Analysis: 

Mindful Chef placed a Video ad in 2020-06-14-2020-06-18, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mindful Chef Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mindful Chef has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mindful Chef Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-09-2020-06-18  2020-06-18-2020-06-18
During  5 days  10 days 1 days 
Like  10  63  0
Share  0  3  0
Comment  1  48  0

Advertising effectiveness is a direct manifestation of advertising. Mindful Chef ‘s Top 1 ad received 10 likes, 0 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mindful Chef, helping Mindful Chef to grasp the ad data more clearly.