Top Ads on Mimecast
Mimecast Background Introduction:
Mimecast is a cybersecurity provider that helps thousands of organizations worldwide make email safer, restore trust and bolster cyber resilience.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Mimecast has been advertising and marketing on Facebook for many years. And Mimecast has placed 198 of ads on the Facebook platform in the last month. In the past few years,Mimecast has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Mimecast on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mimecast. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mimecast.
1.Mimecast Top 3 Ads Basic Understanding
|Page Categories||Information Technology Company||Information Technology Company||Information Technology Company|
Mimecast Marketing Objectives Analysis:
Mimecast has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mimecast best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Mimecast Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Cyber Resilience Summit||Think Tank E-book on SOCs||Think Tank E-book on SOCs|
|Ad Copy Text||Join IT and security professionals from around the globe to share cyber resilience strategies to bui...||When it comes to SOCs, no two companies are the same. Read the Cyber Resilience Think Tank E-Book to...||When it comes to SOCs, no two companies are the same. Read the Cyber Resilience Think Tank E-Book to...|
|Link Description||Join virtually on June 23 & 24 to achieve true cyber resilience.||This E-book from an independent group of industry influencers dedicated to understanding cyber resilience helps companies explore the benefits and drawbacks of keeping their security operations center in-house versus outsourcing it and what a successful SOC model might look like.||This E-book from an independent group of industry influencers dedicated to understanding cyber resilience helps companies explore the benefits and drawbacks of keeping their security operations center in-house versus outsourcing it and what a successful SOC model might look like.|
|Text Word Count||171||138||138|
Mimecast Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Mimecast Top 1 ads got 29 likes. Mimecast uses a sentence with the finishing touch title: “Cyber Resilience Summit”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Mimecast shared 171 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mimecast should continue to optimize the ad content.
3.Mimecast Top 3 Ads Creative Selection
|Landing Page Link||https://www.cyberresiliencesummit.com/?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=7013l000000TnhKAAS&utm_term=VCRS&fbclid=IwAR3PGjXk1xCmNLi1v9F86_uaAq_LxnpvCdGHzCKexReAPz8WXbSNyG9oAuQ||https://info.mimecast.com/decluttering-your-security-environment.html?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=7013l000000TmCKAA0&utm_term=ThinkTank&utm_content=SecurityLeaderSarah&fbclid=IwAR0rwftH5Cp5qjDvoxrtosIEl-FGVGcWACrVNc_PlMcYThA82zSiSnwttGI||https://info.mimecast.com/decluttering-your-security-environment.html?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=7013l000000TmCaAAK&utm_term=ThinkTank&utm_content=SecurityLeaderSarah&fbclid=IwAR05x6W2_qpX8ajbPR7AFkGbCI7gOpwOh2WPRtdY6iJoCb_EOjQdGpqR2X0|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mimecast are successful.
Mimecast Creative Analysis:
Mimecast placed a Video ad in 2020-05-14-2020-06-18, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Mimecast Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Mimecast has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Mimecast Top 3 Ads Performance Display
|During||36 days||52 days||52 days|
Advertising effectiveness is a direct manifestation of advertising. Mimecast ‘s Top 1 ad received 29 likes, 5 shares, 2 comments in just 36 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mimecast, helping Mimecast to grasp the ad data more clearly.