Top Ads on Military 1st

Military 1st Background Introduction:

Military 1st - quality outdoor and tactical clothing, combat footwear, camping equipment, and professional Airsoft gear.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Military 1st has been advertising and marketing on Facebook for many years. And Military 1st has placed 91 of ads on the Facebook platform in the last month. In the past few years,Military 1st has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Military 1st on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Military 1st. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Military 1st.


1.Military 1st Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Military 1st  Military 1st  Military 1st
Page Categories  Outdoor Equipment Store  Outdoor Equipment Store  Outdoor Equipment Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Military 1st Marketing Objectives Analysis: 

Military 1st has been operating in Outdoor Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Military 1st best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Military 1st Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Military 1st 
Ad Copy Text  Bereid je voor op actie met ons assortiment camouflagekleding, soldatenlaarzen en tactische uitrusti...  Il nostro assortimento include tutto ciò che ti viene in mente quando pensi a kit outdoor e militar...  Bereid je voor op het avontuurlijke met ons assortiment outdoorkleding, schoenen en kampeeruitrustin...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 182  370  181
Like 0  0  1

Military 1st Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Military 1st Top 1 ads got 0 likes. Military 1st uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Military 1st shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Military 1st should continue to optimize the ad content.

3.Military 1st Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-10-03-2020-06-19  2019-09-25-2020-06-17  2020-06-11-2020-06-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Military 1st are successful.

Military 1st Creative Analysis: 

Military 1st placed a Carousel ad in 2019-10-03-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Military 1st Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  Italy  Netherlands
Language  Romanian  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Military 1st has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Military 1st Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-03-2020-06-19  2019-09-25-2020-06-17  2020-06-11-2020-06-15
During  261 days  267 days 5 days 
Like  0  0  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Military 1st ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 261 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Military 1st, helping Military 1st to grasp the ad data more clearly.