Top Ads on Milaap

Milaap Background Introduction:

The easiest way to raise funds for a cause that matters. #Healthcare #fundraising and more on India's largest #crowdfundingplatform. INR 446 crores raised.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Milaap has been advertising and marketing on Facebook for many years. And Milaap has placed 157 of ads on the Facebook platform in the last month. In the past few years,Milaap has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Milaap on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Milaap. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Milaap.

BigSpy

1.Milaap Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Milaap  Milaap  Milaap
Page Categories  Community Organization  Community Organization  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Milaap Marketing Objectives Analysis: 

Milaap has been operating in Community Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Milaap best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Milaap Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This Teenager's Painful Period Revealed That She Has Blood Cancer  This 5-Year-Old Is In So Much Pain Due To Her Cancer That She Can't Even Move These Farmers Are Unable To Continue Their Son's Cancer Treatment 
Ad Copy Text  Having the first period is a painful experience in itself. So when 13-year-old Vidya was on her firs...  “Why is my body aching so much, mummy? Why can't I move? When can we go home?" She asks me these q...  “Baba, you don’t have to worry anymore. Just a few more years and I will be an engineer, I will ...
Link Description  Vidya's condition was critical. She had to be admitted to the ICU immediately. Her parents were worried but never in their wildest dreams did they think that she would be diagnosed with cancer.  N/A  Pranay (20) thinks about all the promises that he had made to his parents only months ago. Now he is fighting cancer in a hospital in Nagpur.
Website Link  milaap.org  milaap.org  milaap.org
CTA  LEARN_MORE    
Text Word Count 783  247  263
Like 2232  25  1755

Milaap Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Milaap Top 1 ads got 2232 likes. Milaap uses a sentence with the finishing touch title: “This Teenager's Painful Period Revealed That She Has Blood Cancer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Milaap shared 783 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Milaap should continue to optimize the ad content.

3.Milaap Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-17-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://milaap.org/fundraisers/help-m-vidya-11?utm_source=facebook&utm_medium=page-link  https://milaap.org/stories/save-madhura-j?utm_source=facebook2&utm_medium=cpc   https://milaap.org/stories/save-pranay-6?utm_source=facebook2&utm_medium=cpc&fbclid=IwAR233ey5yRLweLPKn361wDPIFVLnzR65wPvDB1PTYAlN_myWkQJXx5L2W3U

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Milaap are successful.

Milaap Creative Analysis: 

Milaap placed a Image ad in 2020-06-15-2020-06-18, and got 2232 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Milaap Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Milaap has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Milaap Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-17-2020-06-18  2020-06-15-2020-06-18
During  4 days  2 days 4 days 
Like  2232  25  1755
Share  98  8  355
Comment  110  7  131

Advertising effectiveness is a direct manifestation of advertising. Milaap ‘s Top 1 ad received 2232 likes, 98 shares, 110 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Milaap, helping Milaap to grasp the ad data more clearly.