Top Ads on Migros Türkiye

Migros Türkiye Background Introduction:

Migros size iyi gelecek! Migros'un resmi Facebook sayfasıdır.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Migros Türkiye has been advertising and marketing on Facebook for many years. And Migros Türkiye has placed 198 of ads on the Facebook platform in the last month. In the past few years,Migros Türkiye has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Migros Türkiye on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Migros Türkiye. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Migros Türkiye.

BigSpy

1.Migros Türkiye Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Migros Türkiye  Migros Türkiye  Migros Türkiye
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Migros Türkiye Marketing Objectives Analysis: 

Migros Türkiye has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Migros Türkiye best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Migros Türkiye Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Migros: Güncel Kampanya Fırsat  Servis Kart Kampanyası Migros Türkiye 
Ad Copy Text  Meyve ve sebze alışverişinde 'tam bana göre' diyeceğin kampanyadan yararlanmak için hemen Migr...  Servis Kart sahipleri harcadıkça kazanmaya devam ediyor. 2-20 Haziran tarihleri arasında Migros...  Bol çeşitli ve kaliteli atıştırmalık ürünlerdeki fırsatlar Migros'ta, kaçırmayın.
Link Description  N/A  Web sitemizde çerez kullanımı yapılmaktadır. Daha fazla bilgi için lütfen Gizlilik ve Veri Güvenliği Politikamızı inceleyiniz.  N/A
Website Link  play.google.com  www.money.com.tr  www.migros.com.tr
CTA  USE_APP  LEARN_MORE  
Text Word Count 172  222  95
Like 1859  236  484

Migros Türkiye Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Migros Türkiye Top 1 ads got 1859 likes. Migros Türkiye uses a sentence with the finishing touch title: “Migros: Güncel Kampanya Fırsat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Migros Türkiye shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Migros Türkiye should continue to optimize the ad content.

3.Migros Türkiye Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-14-2020-06-18  2020-06-02-2020-06-17  2020-06-12-2020-06-17
Landing Page Link  https://play.google.com/store/apps/details?id=com.migrosmagazam&fbclid=IwAR0re75AHDTIQHbPr7iI_Wct7sxN4XSP55zAXo1702QUnib9Ho4qiQAYw5E  https://www.money.com.tr/mc/kampanyalara-bak/servis-kart-kampanyasi/147?utm_source=facebook_instagram&utm_medium=cpc&utm_campaign=money_servis_kart_haziran&utm_term=link_ad&utm_content=servis_kart   https://www.migros.com.tr/urunler-l-280a7c5?utm_campaign=atistirma_carousel_haziran&utm_medium=cpc&utm_source=facebook_instagram&utm_content=carousel_ad_atistirma&utm_term=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Migros Türkiye are successful.

Migros Türkiye Creative Analysis: 

Migros Türkiye placed a Image ad in 2020-06-14-2020-06-18, and got 1859 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Migros Türkiye Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  Turkey  Turkey
Language  Turkish  Turkish  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Migros Türkiye has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Migros Türkiye Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2020-06-02-2020-06-17  2020-06-12-2020-06-17
During  5 days  16 days 6 days 
Like  1859  236  484
Share  38  4  3
Comment  37  4  12

Advertising effectiveness is a direct manifestation of advertising. Migros Türkiye ‘s Top 1 ad received 1859 likes, 38 shares, 37 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Migros Türkiye, helping Migros Türkiye to grasp the ad data more clearly.