Top Ads on Midnight City
Midnight City Background Introduction:
High quality, affordable jewellery with a premium, authentic aesthetic.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Midnight City has been advertising and marketing on Facebook for many years. And Midnight City has placed 91 of ads on the Facebook platform in the last month. In the past few years,Midnight City has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Midnight City on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Midnight City. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Midnight City.
1.Midnight City Top 3 Ads Basic Understanding
|Name||Midnight City||Midnight City||Midnight City|
Midnight City Marketing Objectives Analysis:
Midnight City has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Midnight City best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Midnight City Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Midnight City||Midnight City||Midnight City|
|Ad Copy Text||Genderless, premium pendants made to last. Lifetime Warranty and Free Worldwide Shipping over £60 /...||Genderless, Premium Pendants made to last. Lifetime Warranty and Free Worldwide Shipping over £60 /...||Genderless, premium pendants made to last. Lifetime Warranty and Free Worldwide Shipping over £60 /...|
|Text Word Count||138||138||138|
Midnight City Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Midnight City Top 1 ads got 105 likes. Midnight City uses a sentence with the finishing touch title: “Midnight City”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Midnight City shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Midnight City should continue to optimize the ad content.
3.Midnight City Top 3 Ads Creative Selection
|Landing Page Link||https://midnightcity.co/||https://midnightcity.co/collections/shop-all||https://midnightcity.co/collections/necklaces/products/medusa-pendant-necklace-gold?fbclid=IwAR2Wlrh7i8qnUocdvR7MbTKZlTJmUBhYCBFFKQ1A5jqyMVUoZ19jbem-190|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Midnight City are successful.
Midnight City Creative Analysis:
Midnight City placed a Carousel ad in 2020-03-20-2020-06-20, and got 105 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Midnight City Top 3 Ads Audience Analysis:
|Country||United Kingdom,Poland||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Midnight City has the best conversion in United Kingdom,Poland, and can advertise more in United Kingdom,Poland in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Midnight City Top 3 Ads Performance Display
|During||93 days||16 days||15 days|
Advertising effectiveness is a direct manifestation of advertising. Midnight City ‘s Top 1 ad received 105 likes, 7 shares, 5 comments in just 93 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Midnight City, helping Midnight City to grasp the ad data more clearly.