Top Ads on Mid-South Ice House

Mid-South Ice House Background Introduction:

Mid-South Ice House is a year-round indoor ice facility offering figure skating, ice hockey, public skating, lessons, birthday parties and more. Visit http://www.midsouthicehouse.com/calendar/ to see the activity schedule for each week!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mid-South Ice House has been advertising and marketing on Facebook for many years. And Mid-South Ice House has placed 4 of ads on the Facebook platform in the last month. In the past few years,Mid-South Ice House has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mid-South Ice House on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mid-South Ice House. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mid-South Ice House.

BigSpy

1.Mid-South Ice House Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mid-South Ice House  Mid-South Ice House  Mid-South Ice House
Page Categories  Hockey Arena  Hockey Arena  Hockey Arena
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mid-South Ice House Marketing Objectives Analysis: 

Mid-South Ice House has been operating in Hockey Arena for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mid-South Ice House best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mid-South Ice House Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mid-South Ice House  Mid-South Ice House Mid-South Ice House 
Ad Copy Text  Mid-South Ice House is the COOLEST place to hit the ice ❄️⛸ You in? Click here to learn more...  Lights down music up This is COSMIC Skate, and it only happens Friday and Saturday nights from 7:1...  If your child wants to play a fun team sport, check out Mid-South Ice House's hockey programs ⛸️...
Link Description  N/A  Lights down music up This is COSMIC Skate, and it only happens Friday and Saturday nights from 7:15-10 p.m. You in?  If your child wants to play a fun team sport, check out Mid-South Ice House's hockey programs ⛸️ We have leagues for all skill levels! More info >> http://www.midsouthicehouse.com/hockey/
Website Link  www.facebook.com  www.midsouthicehouse.com  www.midsouthicehouse.com
CTA  NO_BUTTON  LEARN_MORE  LEARN_MORE
Text Word Count 151  117  192
Like 16  3  10

Mid-South Ice House Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mid-South Ice House Top 1 ads got 16 likes. Mid-South Ice House uses a sentence with the finishing touch title: “Mid-South Ice House”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mid-South Ice House shared 151 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mid-South Ice House should continue to optimize the ad content.

3.Mid-South Ice House Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-04-14-2019-04-20  2019-04-17-2019-04-20  2019-04-11-2019-04-18
Landing Page Link  https://www.facebook.com/midsouthicehouse/videos/573645189813395/  https://www.midsouthicehouse.com/   https://www.midsouthicehouse.com/hockey/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mid-South Ice House are successful.

Mid-South Ice House Creative Analysis: 

Mid-South Ice House placed a Video ad in 2019-04-14-2019-04-20, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mid-South Ice House Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mid-South Ice House has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mid-South Ice House Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-14-2019-04-20  2019-04-17-2019-04-20  2019-04-11-2019-04-18
During  7 days  4 days 8 days 
Like  16  3  10
Share  1  1  4
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Mid-South Ice House ‘s Top 1 ad received 16 likes, 1 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mid-South Ice House, helping Mid-South Ice House to grasp the ad data more clearly.