Top Ads on Microverse

Microverse Background Introduction:

Microverse is a global school for remote software developers. Students learn online through remote pair programming and don't pay anything until hired.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microverse has been advertising and marketing on Facebook for many years. And Microverse has placed 473 of ads on the Facebook platform in the last month. In the past few years,Microverse has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microverse on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microverse. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microverse.

BigSpy

1.Microverse Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microverse  Microverse  Microverse
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Microverse Marketing Objectives Analysis: 

Microverse has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microverse best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microverse Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Microverse graduates earn 2-10x their salaries  Become a remote software developer for no upfront cost. Become a remote software developer for no upfront cost. 
Ad Copy Text  We invest in your education. Join the global classroom for software development, become a world-clas...  Your global career starts here. From anywhere. No matter where you are in the world, Microverse will...  Microverse is a remote, online school that teaches you software development with no upfront costs. P...
Link Description  Microverse is the online school for remote software developers.  Microverse is the online school for remote software developers.  Microverse is the online school for remote software developers.
Website Link  apply.microverse.org  bit.ly  go.microverse.org
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 203  261  258
Like 502  1143  113

Microverse Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microverse Top 1 ads got 502 likes. Microverse uses a sentence with the finishing touch title: “Microverse graduates earn 2-10x their salaries”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microverse shared 203 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microverse should continue to optimize the ad content.

3.Microverse Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-22-2020-06-19  2020-01-22-2020-06-17  2020-05-13-2020-06-12
Landing Page Link  https://apply.microverse.org/?fbclid=IwAR04SdwOKOSmKHqzUZiwP6gUhxcBrBYFasvNlvjexikXEejhjJG9phET1M0  https://apply.microverse.org/   https://go.microverse.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microverse are successful.

Microverse Creative Analysis: 

Microverse placed a Image ad in 2020-01-22-2020-06-19, and got 502 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microverse Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Panama,Bolivia...  Albania,Bolivia,Belarus...  Costa Rica,Honduras,Jordan...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microverse has the best conversion in Panama,Bolivia..., and can advertise more in Panama,Bolivia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microverse Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-22-2020-06-19  2020-01-22-2020-06-17  2020-05-13-2020-06-12
During  150 days  148 days 31 days 
Like  502  1143  113
Share  22  76  12
Comment  45  95  4

Advertising effectiveness is a direct manifestation of advertising. Microverse ‘s Top 1 ad received 502 likes, 22 shares, 45 comments in just 150 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microverse, helping Microverse to grasp the ad data more clearly.