Top Ads on Microsoft

Microsoft Background Introduction:

Welcome to the official Microsoft India Facebook page, your source for news and conversation about Microsoft's consumer products and services.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microsoft has been advertising and marketing on Facebook for many years. And Microsoft has placed 8505 of ads on the Facebook platform in the last month. In the past few years,Microsoft has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microsoft on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microsoft. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microsoft.

BigSpy

1.Microsoft Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microsoft  Microsoft  Microsoft
Page Categories  Information Technology Company  Information Technology Company  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Microsoft Marketing Objectives Analysis: 

Microsoft has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microsoft best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microsoft Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Machine Learning Intern  Remote working resources​ Become a Microsoft Certified Data Scientist 
Ad Copy Text  Postani deo #MDCSerbia Machine Learning Internship ✅ Rok za prijave je 25. jun! [ENG]  From securing access to data to ensuring seamless collaboration, here’s how to make remote working...  Learn about creating data science solutions and improve your career with Microsoft certifications.
Link Description  Rok za prijave je 25. jun!  exclusively from Microsoft​  N/A
Website Link  careers.microsoft.com  ad.doubleclick.net  cloudsociety.microsoft.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 88  127  99
Like 38  158  361

Microsoft Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microsoft Top 1 ads got 38 likes. Microsoft uses a sentence with the finishing touch title: “Machine Learning Intern”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microsoft shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microsoft should continue to optimize the ad content.

3.Microsoft Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-20  2020-06-08-2020-06-20  2020-05-21-2020-06-20
Landing Page Link  https://careers.microsoft.com/us/en/job/842383/Machine-Learning-Internship  https://www.microsoft.com/en-my/apac/remoteworking?OCID=AID3010944_OLA_24224253_274032515_132853536   https://cloudsociety.microsoft.com/en/exams?RoleIDs=13&LevelIDs=0&ProductIDs=114&WT.mc_id=cloudsociety_TTLU_Paid_-portal-mea

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microsoft are successful.

Microsoft Creative Analysis: 

Microsoft placed a Image ad in 2020-06-14-2020-06-20, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microsoft Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Malaysia  United Arab Emirates,Pakistan,Nigeria...
Language  Croatian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microsoft has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microsoft Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-08-2020-06-20  2020-05-21-2020-06-20
During  7 days  13 days 31 days 
Like  38  158  361
Share  4  8  25
Comment  0  3  8

Advertising effectiveness is a direct manifestation of advertising. Microsoft ‘s Top 1 ad received 38 likes, 4 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microsoft, helping Microsoft to grasp the ad data more clearly.