Top Ads on Microsoft

Microsoft Background Introduction:

Bienvenido a la página oficial de Microsoft Mexico de Facebook, tu fuente de noticias y conversación acerca de los productos y servicios de Microsoft.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microsoft has been advertising and marketing on Facebook for many years. And Microsoft has placed 8501 of ads on the Facebook platform in the last month. In the past few years,Microsoft has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microsoft on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microsoft. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microsoft.

BigSpy

1.Microsoft Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microsoft  Microsoft  Microsoft
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Microsoft Marketing Objectives Analysis: 

Microsoft has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microsoft best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microsoft Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Data and AI Virtual Summit  Hitta Windows-10 enheter från 2444 KR Maratona digital gratuita vai capacitar mulheres para o mercado de tecnologia - Microsoft News Center Brasil 
Ad Copy Text  Learn everything you need to know about AI, Analytics, Data Platforms & Migration to set your busine...  Förbered dina elever för framtiden med teknik som passar din budget.  Você tem até o dia 03 de julho para se inscrever na maratona digital “Hacking de Carreira”, re...
Link Description  N/A  Windows enheter designade för skola  Realizado pela WoMakersCode com apoio da Microsoft, o treinamento será oferecido de 1º de junho a 3 de julho; serão abordados temas como planejamento de carreira e processo seletivo, além de módulos técnicos sobre computação em nuvem, desenvolvimento, dados e Inteligência Artificial (IA) A ...
Website Link  ad.doubleclick.net  ad.doubleclick.net  msft.it
CTA  SIGN_UP  LEARN_MORE  
Text Word Count 121  70  463
Like 38  43  4092

Microsoft Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microsoft Top 1 ads got 38 likes. Microsoft uses a sentence with the finishing touch title: “Data and AI Virtual Summit”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microsoft shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microsoft should continue to optimize the ad content.

3.Microsoft Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-20  2020-06-04-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://www.microsoft.com/mea/DataandAIVirtualSummit/?OCID=AID3011830_OLA_24281877_274885361_133401566  https://www.microsoft.com/sv-se/education/devices/default.aspx?wt.mc_id=AID3006258_QSG_PD_SCL_408442&OCID=AID3006258_OLA_23706772_274534502_127810262   https://news.microsoft.com/pt-br/maratona-digital-gratuita-vai-capacitar-mulheres-para-o-mercado-de-tecnologia/?ocid=AID2409549_FACEBOOK_oo_spl100001348914637

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microsoft are successful.

Microsoft Creative Analysis: 

Microsoft placed a Image ad in 2020-06-10-2020-06-20, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microsoft Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt,Saudi Arabia  Lithuania,Sweden  Brazil
Language  Indonesian  Swedish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microsoft has the best conversion in Egypt,Saudi Arabia, and can advertise more in Egypt,Saudi Arabia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microsoft Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-04-2020-06-20  2020-06-15-2020-06-20
During  11 days  17 days 6 days 
Like  38  43  4092
Share  3  1  1389
Comment  1  2  469

Advertising effectiveness is a direct manifestation of advertising. Microsoft ‘s Top 1 ad received 38 likes, 3 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microsoft, helping Microsoft to grasp the ad data more clearly.