Top Ads on Microsoft

Microsoft Background Introduction:

Microsoft Algérie

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microsoft has been advertising and marketing on Facebook for many years. And Microsoft has placed 8504 of ads on the Facebook platform in the last month. In the past few years,Microsoft has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microsoft on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microsoft. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microsoft.

BigSpy

1.Microsoft Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microsoft  Microsoft  Microsoft
Page Categories  Computer Company  Company  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Microsoft Marketing Objectives Analysis: 

Microsoft has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microsoft best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microsoft Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Părerea ta e importantă.  Abiertos para los negocios Microsoft Azure 
Ad Copy Text  Răspunsurile tale pot influența deciziile angajatorilor din toată țara. Acceptă provocarea. Du...  Código. Colaboración. Nube. Habilita equipos para programar a distancia las herramientas de Micros...  Programuj, eksperymentuj i twórz z ponad 25 zawsze darmowymi produktami.
Link Description  N/A  N/A  N/A
Website Link  forms.office.com  ad.doubleclick.net  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 129  104  75
Like 208  300  21

Microsoft Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microsoft Top 1 ads got 208 likes. Microsoft uses a sentence with the finishing touch title: “Părerea ta e importantă.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microsoft shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microsoft should continue to optimize the ad content.

3.Microsoft Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-17-2020-06-20  2020-06-12-2020-06-20  2020-03-31-2020-06-20
Landing Page Link  https://forms.office.com/Pages/ResponsePage.aspx?id=v4PPk2aFNEaSiXgo6uddmL-EZs6EF7BGrgUA2u7lpndUODVaOTBNWDBPUE01VVBBV1JJQlE4TzdJRC4u  https://www.microsoft.com/es-mx/together/enable-developers-to-code?wt.mc_id=AID3013793_QSG_PD_SCL_435245&OCID=AID_OLA_24264345_274954738_0   https://www.facebook.com/microsoftazure/?_vref_=520318891928695&refid=28&_ft_=adid.23844598278460013:qid.6826354372705379359:mf_story_key.-2844744677989848636:is_sponsored.1:ei.AI@AQLZN9WvcMz5U44yYNXj1vh_t_Yjxir3KRoumuTlTAEZbLo8TorRwjWK0tCSNihQTGkJkQXFt1JfoNUByAqtPSY9:top_level_post_id.10156771427791956:content_owner_id_new.259177211955:call_to_action_type.LEARN_MORE:page_id.259177211955:src.22:photo_id.520318891928695:story_location.5:story_attachment_style.rich_media:view_time.1589384177:filter.h_nor:tds_flgs.3:actrs.259177211955:page_insights.%7B%22259177211955%22:%7B%22page_id%22:259177211955,%22page_id_type%22:%22page%22,%22actor_id%22:259177211955,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1585748376,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156771427791956%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:259177211955,%22page_id%22:259177211955,%22post_id%22:10156771427791956,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microsoft are successful.

Microsoft Creative Analysis: 

Microsoft placed a Image ad in 2020-06-17-2020-06-20, and got 208 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microsoft Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Dominican,Jamaica,Costa Rica  Poland
Language  Romanian  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microsoft has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microsoft Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-12-2020-06-20  2020-03-31-2020-06-20
During  4 days  9 days 82 days 
Like  208  300  21
Share  28  26  1
Comment  130  12  1

Advertising effectiveness is a direct manifestation of advertising. Microsoft ‘s Top 1 ad received 208 likes, 28 shares, 130 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microsoft, helping Microsoft to grasp the ad data more clearly.