Top Ads on Microsoft

Microsoft Background Introduction:

De officiële Facebook-pagina van Microsoft Nederland

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microsoft has been advertising and marketing on Facebook for many years. And Microsoft has placed 8505 of ads on the Facebook platform in the last month. In the past few years,Microsoft has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microsoft on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microsoft. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microsoft.

BigSpy

1.Microsoft Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microsoft  Microsoft  Microsoft
Page Categories  Other  Product/Service  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Microsoft Marketing Objectives Analysis: 

Microsoft has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microsoft best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microsoft Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Become a Microsoft Certified Data Scientist  Microsoft Azure Watch our new webinar 
Ad Copy Text  Learn about creating data science solutions and improve your career with Microsoft certifications.  Mulai kembangkan hari ini dan bereksperimen dengan lebih dari 25 layanan gratis—termasuk AI, ko...  Discover how to support your remote team with Microsoft Surface for Business, and meet the new Surfa...
Link Description  N/A  N/A  Make impressions that last with the captivating new additions to the Surface portfolio. Built for all the ways you work.
Website Link  cloudsociety.microsoft.com  www.facebook.com  ad.doubleclick.net
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 99  126  123
Like 361  1  8

Microsoft Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microsoft Top 1 ads got 361 likes. Microsoft uses a sentence with the finishing touch title: “Become a Microsoft Certified Data Scientist”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microsoft shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microsoft should continue to optimize the ad content.

3.Microsoft Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-21-2020-06-20  2020-03-31-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://cloudsociety.microsoft.com/en/exams?RoleIDs=13&LevelIDs=0&ProductIDs=114&WT.mc_id=cloudsociety_TTLU_Paid_-portal-mea  https://www.facebook.com/microsoftazure/?_vref_=917242872039404&refid=28&_ft_=adid.23844593999270013:qid.6823936250358025886:mf_story_key.58425123643404696:is_sponsored.1:ei.AI@AQIvdgb_VA-m_5mpyy55wtVJ3MxlKr-RhJfV7Q9nsKfywIGjlA-PIhOKMh5USr1aRVXd_fww0UZ9SprpQe-GK3t6:top_level_post_id.10156769384536956:content_owner_id_new.259177211955:call_to_action_type.LEARN_MORE:page_id.259177211955:src.22:photo_id.917242872039404:story_location.5:story_attachment_style.rich_media:view_time.1588821469:filter.h_nor:tds_flgs.3:actrs.259177211955:page_insights.%7B%22259177211955%22:%7B%22page_id%22:259177211955,%22page_id_type%22:%22page%22,%22actor_id%22:259177211955,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1585688242,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156769384536956%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:259177211955,%22page_id%22:259177211955,%22post_id%22:10156769384536956,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://ad.doubleclick.net/ddm/trackclk/N572608.126603FACEBOOKINC/B24126229.273517085;dc_trk_aid=468153017;dc_trk_cid=132541022;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0Kj2vWaisFgHpli-Va6qq7nrgmwxkI5vFGRQm28TV528nTf4Z5DkvzN1U

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microsoft are successful.

Microsoft Creative Analysis: 

Microsoft placed a Image ad in 2020-05-21-2020-06-20, and got 361 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microsoft Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates,Pakistan,Nigeria...  Indonesia  Ireland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microsoft has the best conversion in United Arab Emirates,Pakistan,Nigeria..., and can advertise more in United Arab Emirates,Pakistan,Nigeria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microsoft Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-20  2020-03-31-2020-06-20  2020-06-15-2020-06-20
During  31 days  82 days 6 days 
Like  361  1  8
Share  25  28  0
Comment  8  22  1

Advertising effectiveness is a direct manifestation of advertising. Microsoft ‘s Top 1 ad received 361 likes, 25 shares, 8 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microsoft, helping Microsoft to grasp the ad data more clearly.