Top Ads on Microsoft España

Microsoft España Background Introduction:

La misión de Microsoft es ayudar a cada persona y cada organización en el planeta, a hacer más en su día a día.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microsoft España has been advertising and marketing on Facebook for many years. And Microsoft España has placed 35 of ads on the Facebook platform in the last month. In the past few years,Microsoft España has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microsoft España on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microsoft España. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microsoft España.

BigSpy

1.Microsoft España Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microsoft España  Microsoft España  Microsoft España
Page Categories  Computer Company  Computer Company  Computer Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Microsoft España Marketing Objectives Analysis: 

Microsoft España has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microsoft España best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microsoft España Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cómo empezar programas de aprendizaje remoto en centros educativos de forma rápida con Microsoft Teams  Microsoft Teams Microsoft Teams 
Ad Copy Text  Construye un programa completo de educación en remoto en una única plataforma con Microsoft Teams....  Microsoft Teams está ayudando a 80.000 estudiantes de la Universidad de Bolonia a aprender de una ...  Microsoft Teams está ayudando a L’Oréal a seguir en contacto mientras fabrica y dona gel sanitar...
Link Description  Hoy la tecnología cobra una relevancia especial en nuestra sociedad, y lo hace como facilitador de la enseñanza y el aprendizaje. ¿Cómo? Ayudando a estudiantes, profesores, personal administrativo de los centros educativos y a las familias a continuar apostando por la formación en remoto. La de...  N/A  N/A
Website Link  msft.it  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 202  112  120
Like 169  9729  7589

Microsoft España Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microsoft España Top 1 ads got 169 likes. Microsoft España uses a sentence with the finishing touch title: “Cómo empezar programas de aprendizaje remoto en centros educativos de forma rápida con Microsoft Teams”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microsoft España shared 202 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microsoft España should continue to optimize the ad content.

3.Microsoft España Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-09-2020-06-18  2020-05-13-2020-06-18  2020-05-18-2020-06-17
Landing Page Link  https://pulse.microsoft.com/es-es/work-productivity-es-es/education-es-es/fa2-como-empezar-programas-de-aprendizaje-remoto-en-centros-educativos-de-forma-rapida-con-microsoft-teams/?ocid=AID2417816_FACEBOOK_oo_spl100001346550901&utm_campaign=WE_workproductivity&utm_content=M365_FY20_Q4_education&utm_medium=content_social_ad382_eses&utm_source=twitter  https://www.microsoft.com/es-ES/microsoft-365/microsoft-teams/group-chat-software?OCID=AID2000924_OLA_24101779_272843824_131945498   https://www.microsoft.com/es-ES/microsoft-365/microsoft-teams/group-chat-software?OCID=AID2000924_OLA_24101779_273722512_132468753

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microsoft España are successful.

Microsoft España Creative Analysis: 

Microsoft España placed a Image ad in 2020-06-09-2020-06-18, and got 169 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microsoft España Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  Spain
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microsoft España has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microsoft España Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-05-13-2020-06-18  2020-05-18-2020-06-17
During  10 days  36 days 31 days 
Like  169  9729  7589
Share  40  910  672
Comment  3  305  244

Advertising effectiveness is a direct manifestation of advertising. Microsoft España ‘s Top 1 ad received 169 likes, 40 shares, 3 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microsoft España, helping Microsoft España to grasp the ad data more clearly.