Top Ads on Microsoft Cloud

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microsoft Cloud has been advertising and marketing on Facebook for many years. And Microsoft Cloud has placed 131 of ads on the Facebook platform in the last month. In the past few years,Microsoft Cloud has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microsoft Cloud on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microsoft Cloud. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microsoft Cloud.

BigSpy

1.Microsoft Cloud Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microsoft Cloud  Microsoft Cloud  Microsoft Cloud
Page Categories  Software  Computer Company  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Microsoft Cloud Marketing Objectives Analysis: 

Microsoft Cloud has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microsoft Cloud best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microsoft Cloud Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Run unlimited apps with Power Apps  N/A Microsoft Cloud 
Ad Copy Text  Accelerate your app builds with Power Apps. Try for free.  no setting  Windows 7 support has ended. Shift now to new, modern devices with Windows 10, Office & Intel vPro┬«...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  bit.ly  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 57  0  110
Like 201  0  235

Microsoft Cloud Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microsoft Cloud Top 1 ads got 201 likes. Microsoft Cloud uses a sentence with the finishing touch title: “Run unlimited apps with Power Apps”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microsoft Cloud shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microsoft Cloud should continue to optimize the ad content.

3.Microsoft Cloud Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-10-2020-06-19  2020-05-28-2020-06-17  2020-04-13-2020-05-29
Landing Page Link  https://powerapps.microsoft.com/en-us/landing/powerapps-buy/?OCID=AID2001494_OLA_24236351_274156154_132933173  https://argantic.co.za/business-cloud-services-migration-packages/?utm_source=Facebook&utm_medium=cpc&utm_campaign=Business+Cloud+&utm_term=June+2020&utm_content=Free+Migration   https://www.shi.com/CustomerServices/SHIMarketing.aspx?ContentID=95387&utm_source=Facebook&utm_medium=social&utm_campaign=MSMTSFBPROD&OCID=AID2000047_OLA_24017840_271417013_131317534

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microsoft Cloud are successful.

Microsoft Cloud Creative Analysis: 

Microsoft Cloud placed a Video ad in 2020-06-10-2020-06-19, and got 201 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microsoft Cloud Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  South Africa  United States,Algeria,Pakistan
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microsoft Cloud has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microsoft Cloud Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-05-28-2020-06-17  2020-04-13-2020-05-29
During  10 days  21 days 47 days 
Like  201  0  235
Share  13  0  27
Comment  14  0  40

Advertising effectiveness is a direct manifestation of advertising. Microsoft Cloud ‘s Top 1 ad received 201 likes, 13 shares, 14 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microsoft Cloud, helping Microsoft Cloud to grasp the ad data more clearly.