Top Ads on Microsoft CEE

Microsoft CEE Background Introduction:

Microsoft Central Eastern Europe official fan page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microsoft CEE has been advertising and marketing on Facebook for many years. And Microsoft CEE has placed 371 of ads on the Facebook platform in the last month. In the past few years,Microsoft CEE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microsoft CEE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microsoft CEE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microsoft CEE.

BigSpy

1.Microsoft CEE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microsoft CEE  Microsoft CEE  Microsoft CEE
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Microsoft CEE Marketing Objectives Analysis: 

Microsoft CEE has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microsoft CEE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microsoft CEE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Microsoft CEE  Reserve your seat today Microsoft CEE 
Ad Copy Text  -  Curious how #AI is driving innovative solutions? Join us for the Imagining the Future: Microsoft AI ...  -
Link Description  N/A  Think big with AI  N/A
Website Link  www.facebook.com  info.microsoft.com  www.facebook.com
CTA    SIGN_UP  
Text Word Count 270  115  270
Like 47  39  35

Microsoft CEE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microsoft CEE Top 1 ads got 47 likes. Microsoft CEE uses a sentence with the finishing touch title: “Microsoft CEE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microsoft CEE shared 270 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microsoft CEE should continue to optimize the ad content.

3.Microsoft CEE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-19  2020-06-09-2020-06-19  2020-06-12-2020-06-19
Landing Page Link  https://www.facebook.com/MicrosoftCEE/?_sref_=3843346095739824&refid=28&_ft_=adid.23844777336840052:qid.6840238004729029383:mf_story_key.2984459960200290963:is_sponsored.1:ei.AI@AQKUxGlpk8Fg2MztAzYolyz4r3FryqeL4Pkp-bL5Wx95HD8Kw6Y0ZcEzufHlVXSYg0CbfWPU2vDg0vuiv9XunmrM:top_level_post_id.3843346089073158:content_owner_id_new.123142634426874:page_id.123142634426874:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592616659:filter.h_nor:tds_flgs.3:actrs.123142634426874:page_insights.%7B%22123142634426874%22:%7B%22page_id%22:123142634426874,%22page_id_type%22:%22page%22,%22actor_id%22:123142634426874,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590513995,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3843346089073158%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:123142634426874,%22page_id%22:123142634426874,%22post_id%22:3843346089073158,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://info.microsoft.com/CE-DIGTRNS-WBNR-FY20-06Jun-24-ImaginingtheFutureMicrosoftAIVirtualSummit-SRDEM24540_LP01Registration-ForminBody.html?wt.mc_id=AID3012274_QSG_SCL_434525   https://www.facebook.com/MicrosoftCEE/?_sref_=3843348049072962&refid=7&_ft_=adid.23844777342200052:qid.6840235848799746487:mf_story_key.-1748843058065404378:is_sponsored.1:ei.AI@AQL8BFKoElp3IZGGAc21BsWD_ntxUxKEJd1gFbRlssFi_PjDMK3-UtUy4y2nkhvohuKotkpaSEh0DLuQGe-r5NkG:top_level_post_id.3843348045739629:content_owner_id_new.123142634426874:page_id.123142634426874:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592616515:filter.h_nor:tds_flgs.3:actrs.123142634426874:page_insights.%7B%22123142634426874%22:%7B%22page_id%22:123142634426874,%22page_id_type%22:%22page%22,%22actor_id%22:123142634426874,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590514024,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3843348045739629%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:123142634426874,%22page_id%22:123142634426874,%22post_id%22:3843348045739629,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microsoft CEE are successful.

Microsoft CEE Creative Analysis: 

Microsoft CEE placed a Image ad in 2020-06-01-2020-06-19, and got 47 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microsoft CEE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Kazakhstan  Romania  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microsoft CEE has the best conversion in Kazakhstan, and can advertise more in Kazakhstan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microsoft CEE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-19  2020-06-09-2020-06-19  2020-06-12-2020-06-19
During  19 days  11 days 8 days 
Like  47  39  35
Share  0  7  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Microsoft CEE ‘s Top 1 ad received 47 likes, 0 shares, 0 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microsoft CEE, helping Microsoft CEE to grasp the ad data more clearly.