Top Ads on Microsoft APAC

Microsoft APAC Background Introduction:

Microsoft's official account for the Asia Pacific region.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Microsoft APAC has been advertising and marketing on Facebook for many years. And Microsoft APAC has placed 17 of ads on the Facebook platform in the last month. In the past few years,Microsoft APAC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Microsoft APAC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Microsoft APAC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Microsoft APAC.

BigSpy

1.Microsoft APAC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Microsoft APAC  Microsoft APAC  Microsoft APAC
Page Categories  Information Technology Company  Information Technology Company  Information Technology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Microsoft APAC Marketing Objectives Analysis: 

Microsoft APAC has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Microsoft APAC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Microsoft APAC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Remote working resources​  Remote working resources​ Resources to help work 
Ad Copy Text  From securing access to data to ensuring seamless collaboration, here’s how to make remote working...  From securing access to data to ensuring seamless collaboration, here’s how to make remote working...  Keep communication and collaboration high among your remote working teams with the right hardware an...
Link Description  exclusively from Microsoft​  exclusively from Microsoft​  go from on-site to off-site
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 127  127  111
Like 158  681  11

Microsoft APAC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Microsoft APAC Top 1 ads got 158 likes. Microsoft APAC uses a sentence with the finishing touch title: “Remote working resources​”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Microsoft APAC shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Microsoft APAC should continue to optimize the ad content.

3.Microsoft APAC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-08-2020-06-20  2020-06-07-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://www.microsoft.com/en-my/apac/remoteworking?OCID=AID3010944_OLA_24224253_274032515_132853536  https://www.microsoft.com/id-id/apac/remoteworking?OCID=AID3010944_OLA_24211969_274318801_132849543   https://ad.doubleclick.net/ddm/trackclk/N572608.126603FACEBOOKINC/B24224253.275246286;dc_trk_aid=469399118;dc_trk_cid=133367790;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Microsoft APAC are successful.

Microsoft APAC Creative Analysis: 

Microsoft APAC placed a Image ad in 2020-06-08-2020-06-20, and got 158 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Microsoft APAC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Indonesia,Netherlands  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Microsoft APAC has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Microsoft APAC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-07-2020-06-20  2020-06-11-2020-06-20
During  13 days  14 days 10 days 
Like  158  681  11
Share  8  3  0
Comment  3  5  0

Advertising effectiveness is a direct manifestation of advertising. Microsoft APAC ‘s Top 1 ad received 158 likes, 8 shares, 3 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Microsoft APAC, helping Microsoft APAC to grasp the ad data more clearly.