Top Ads on Mico

Mico Background Introduction:

Make more friends? Try Mico: http://goo.gl/Uq4w0f

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mico has been advertising and marketing on Facebook for many years. And Mico has placed 327 of ads on the Facebook platform in the last month. In the past few years,Mico has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mico on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mico. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mico.

BigSpy

1.Mico Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mico  Mico  Mico
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mico Marketing Objectives Analysis: 

Mico has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mico best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mico Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dia posting gambar di MICO, hayo cari tahu  MICO में क्षण साझा करें। Free Download‍❤‍‍ 
Ad Copy Text  Lebih dinamis, lebih banyak kehidupan, lebih banyak sukacita  और पोस्ट। अधिक जीवन। अधिक खुशी।  Play together, a worldwide live chat party
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 60  83  42
Like 11391  1005  913

Mico Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mico Top 1 ads got 11391 likes. Mico uses a sentence with the finishing touch title: “Dia posting gambar di MICO, hayo cari tahu”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mico shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mico should continue to optimize the ad content.

3.Mico Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-10-2020-06-18  2020-06-07-2020-06-18  2020-06-04-2020-06-18
Landing Page Link  https://play.google.com/store/apps/details?id=com.mico  https://play.google.com/store/apps/details?id=com.mico   http://play.google.com/store/apps/details?id=com.mico

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mico are successful.

Mico Creative Analysis: 

Mico placed a Video ad in 2020-04-10-2020-06-18, and got 11391 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mico Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Pakistan  Pakistan
Language  Indonesian  Hindi  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mico has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mico Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-10-2020-06-18  2020-06-07-2020-06-18  2020-06-04-2020-06-18
During  70 days  12 days 15 days 
Like  11391  1005  913
Share  19  18  75
Comment  98  18  75

Advertising effectiveness is a direct manifestation of advertising. Mico ‘s Top 1 ad received 11391 likes, 19 shares, 98 comments in just 70 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mico, helping Mico to grasp the ad data more clearly.