Top Ads on Michigan Online

Michigan Online Background Introduction:

Powered by the University of Michigan's Office of Academic Innovation, Michigan Online connects you to online learning opportunities from U-M. Join us and leading experts at U-M to learn what you want, whenever you want.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Michigan Online has been advertising and marketing on Facebook for many years. And Michigan Online has placed 239 of ads on the Facebook platform in the last month. In the past few years,Michigan Online has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Michigan Online on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Michigan Online. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Michigan Online.

BigSpy

1.Michigan Online Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Michigan Online  Michigan Online  Michigan Online
Page Categories  Nonprofit Organization  Nonprofit Organization  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Michigan Online Marketing Objectives Analysis: 

Michigan Online has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Michigan Online best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Michigan Online Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Computer Science Standards: A Primer for K-5 Teachers  Free Online Program Complete Your Degree, Worry-Free 
Ad Copy Text  This free, 3 SCECH course provides an overview of Michigan’s K-12 Computer Science Standards and d...  Kids in crisis. Tools for mental & social well-being.  Thinking of transferring? Take your education to the next level at one of Michigan’s most affordab...
Link Description  In partnership with the Michigan Department of Education, we have developed a course that demonstrates why equitable access to computer science opportunities is imperative for Michigan students and demonstrates how Michigan’s K-12 Computer Science Standards can be leveraged for effective instructi...    Baker College offers more than 100 programs of study, all with a career-centered focus that will help you build the real-world skills employers are looking for. We’re proud to offer a variety of financial aid options and some of the most affordable tuition rates in Michigan.
Website Link  michiganvirtual.org  michiganvirtual.org  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 168  53  112
Like 7  87  46

Michigan Online Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Michigan Online Top 1 ads got 7 likes. Michigan Online uses a sentence with the finishing touch title: “Computer Science Standards: A Primer for K-5 Teachers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Michigan Online shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Michigan Online should continue to optimize the ad content.

3.Michigan Online Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-01  2020-05-01-2020-05-27  2020-02-03-2020-05-27
Landing Page Link  https://michiganvirtual.org/professionals/computer-science-standards-courses/?utm_campaign=PLS+-+Computer+Science+Standards+Course&utm_source=facebook&utm_medium=paidsocial&hsa_acc=1015218355223791&hsa_cam=6207114903651&hsa_grp=6207114906651&hsa_ad=6211872525251&hsa_src=fb&hsa_net=facebook&hsa_ver=3  https://michiganvirtual.org/sel/michigan-cares/?utm_campaign=Michigan%20Cares%20Portal&utm_source=Press&utm_medium=press   https://ad.doubleclick.net/ddm/clk/452681988;258273953;e?fbclid=IwAR3_raVamJikySeUdRlA9lsPdVtFJ7iBzrz2Xl9tDshjGqRdO7RjeBl7YAw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Michigan Online are successful.

Michigan Online Creative Analysis: 

Michigan Online placed a Image ad in 2020-05-27-2020-06-01, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Michigan Online Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  Hungary
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Michigan Online has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Michigan Online Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-01  2020-05-01-2020-05-27  2020-02-03-2020-05-27
During  6 days  27 days 115 days 
Like  7  87  46
Share  4  66  6
Comment  1  3  1

Advertising effectiveness is a direct manifestation of advertising. Michigan Online ‘s Top 1 ad received 7 likes, 4 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Michigan Online, helping Michigan Online to grasp the ad data more clearly.