Top Ads on Michigan Medicine
Michigan Medicine Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Michigan Medicine has been advertising and marketing on Facebook for many years. And Michigan Medicine has placed 43 of ads on the Facebook platform in the last month. In the past few years,Michigan Medicine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Michigan Medicine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Michigan Medicine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Michigan Medicine.
1.Michigan Medicine Top 3 Ads Basic Understanding
|Name||Michigan Medicine||Michigan Medicine||Michigan Medicine|
|Page Categories||Medical School||Doctor||Medical School|
Michigan Medicine Marketing Objectives Analysis:
Michigan Medicine has been operating in Medical School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Michigan Medicine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Michigan Medicine Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Open. Safe. Trusted.||Clinically Proven Regenerative Medicine with Local Experts||Open. Safe. Trusted.|
|Ad Copy Text||There’s a safe way to find the best care.||no setting||As we continue to reopen all levels of care at our hospitals and clinics, it’s with the strictest ...|
|Link Description||As we continue to reopen all levels of care at our hospitals and clinics, it’s with the strictest protocols and updated operating procedures to ensure that all of our patients are safe.||Avoid surgery and achieve better results with tested and proven medical treatments using the body to heal the body.||There’s a safe way to find the best care.|
|Text Word Count||43||0||187|
Michigan Medicine Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Michigan Medicine Top 1 ads got 957 likes. Michigan Medicine uses a sentence with the finishing touch title: “Open. Safe. Trusted.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Michigan Medicine shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Michigan Medicine should continue to optimize the ad content.
3.Michigan Medicine Top 3 Ads Creative Selection
|Landing Page Link||https://www.uofmhealth.org/coronavirus/keeping-patients-safe?utm_source=Facebook_Instagram&utm_medium=Social&utm_campaign=Patient_Safety&fbclid=IwAR1mbjCEzBQz6wcvZaUxTvFMqVYYXypvKmIaGxStA_J0bLiV9DnEw7tLGpk||https://regenerativemedicinemichigan.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=lookalike||https://www.uofmhealth.org/coronavirus/keeping-patients-safe?utm_source=Facebook_Instagram&utm_medium=Social&utm_campaign=Patient_Safety|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Michigan Medicine are successful.
Michigan Medicine Creative Analysis:
Michigan Medicine placed a Video ad in 2020-06-01-2020-06-16, and got 957 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Michigan Medicine Top 3 Ads Audience Analysis:
|Country||United States||United States||Yemen|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Michigan Medicine has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Michigan Medicine Top 3 Ads Performance Display
|During||16 days||10 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. Michigan Medicine ‘s Top 1 ad received 957 likes, 164 shares, 36 comments in just 16 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Michigan Medicine, helping Michigan Medicine to grasp the ad data more clearly.