Top Ads on Michigan Local News

Michigan Local News Background Introduction:

Like our page and download the app to keep updated with the latest news, weather updates, crime alerts, pictures and videos of your local city in Michigan and join the growing community with millions+ people!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Michigan Local News has been advertising and marketing on Facebook for many years. And Michigan Local News has placed 548 of ads on the Facebook platform in the last month. In the past few years,Michigan Local News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Michigan Local News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Michigan Local News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Michigan Local News.

BigSpy

1.Michigan Local News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Michigan Local News  Michigan Local News  Michigan Local News
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Michigan Local News Marketing Objectives Analysis: 

Michigan Local News has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Michigan Local News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Michigan Local News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Breaking news from Michigan!  Breaking news from Novi! Breaking news from Dickinson County! 
Ad Copy Text  Michigan News: Stimulus check 2020 : Round 2 , eligibility , application , schedule and direct depos...  Novi News: $2.2 million bridge project begins next week in Novi. Install news app trusted by million...  Dickinson County News: A message well worth repeating. Install news app trusted by millions to stay ...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 188  145  147
Like 228  0  0

Michigan Local News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Michigan Local News Top 1 ads got 228 likes. Michigan Local News uses a sentence with the finishing touch title: “Breaking news from Michigan!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Michigan Local News shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Michigan Local News should continue to optimize the ad content.

3.Michigan Local News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-19  2020-06-06-2020-06-16  2020-06-03-2020-06-16
Landing Page Link  https://itunes.apple.com/hu/app/local-buzz-what-is-happening/id1132762804  http://itunes.apple.com/app/id1132762804   http://itunes.apple.com/app/id1132762804

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Michigan Local News are successful.

Michigan Local News Creative Analysis: 

Michigan Local News placed a Image ad in 2020-06-02-2020-06-19, and got 228 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Michigan Local News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Michigan Local News has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Michigan Local News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-06-06-2020-06-16  2020-06-03-2020-06-16
During  18 days  11 days 14 days 
Like  228  0  0
Share  77  0  0
Comment  69  0  0

Advertising effectiveness is a direct manifestation of advertising. Michigan Local News ‘s Top 1 ad received 228 likes, 77 shares, 69 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Michigan Local News, helping Michigan Local News to grasp the ad data more clearly.