Top Ads on Michigan Association of Health Plans

Michigan Association of Health Plans Background Introduction:

The Michigan Association of Health Plans is a nonprofit corporation established to promote the interests of member health plans.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Michigan Association of Health Plans has been advertising and marketing on Facebook for many years. And Michigan Association of Health Plans has placed 195 of ads on the Facebook platform in the last month. In the past few years,Michigan Association of Health Plans has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Michigan Association of Health Plans on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Michigan Association of Health Plans. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Michigan Association of Health Plans.

BigSpy

1.Michigan Association of Health Plans Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Michigan Association of Health Plans  Michigan Association of Health Plans  Michigan Association of Health Plans
Page Categories  Medical Company  Medical Company  Medical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Michigan Association of Health Plans Marketing Objectives Analysis: 

Michigan Association of Health Plans has been operating in Medical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Michigan Association of Health Plans best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Michigan Association of Health Plans Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help us end Surprise Medical Billing in Michigan  Help us end Surprise Medical Billing in Michigan Help us end Surprise Medical Billing in Michigan 
Ad Copy Text  no setting  no setting  no setting
Link Description  A little girl, weighing only 8 pounds and with a congenital heart disease, recently went into the hospital for a scheduled open-heart surgery to save her life. Fortunately, the heroic work by the doctors and …  A little girl, weighing only 8 pounds and with a congenital heart disease, recently went into the hospital for a scheduled open-heart surgery to save her life. Fortunately, the heroic work by the doctors and …  A little girl, weighing only 8 pounds and with a congenital heart disease, recently went into the hospital for a scheduled open-heart surgery to save her life. Fortunately, the heroic work by the doctors and …
Website Link  www.mahp.org  www.mahp.org  www.mahp.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Michigan Association of Health Plans Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Michigan Association of Health Plans Top 1 ads got 0 likes. Michigan Association of Health Plans uses a sentence with the finishing touch title: “Help us end Surprise Medical Billing in Michigan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Michigan Association of Health Plans shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Michigan Association of Health Plans should continue to optimize the ad content.

3.Michigan Association of Health Plans Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-24-2020-06-13  2020-02-24-2020-06-13  2020-02-24-2020-06-13
Landing Page Link  https://www.mahp.org/2020/01/14/call-your-legislator-and-tell-them-to-stop-surprise-medical-billing/  https://www.mahp.org/2020/01/14/call-your-legislator-and-tell-them-to-stop-surprise-medical-billing/   https://www.mahp.org/2020/01/14/call-your-legislator-and-tell-them-to-stop-surprise-medical-billing/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Michigan Association of Health Plans are successful.

Michigan Association of Health Plans Creative Analysis: 

Michigan Association of Health Plans placed a Image ad in 2020-02-24-2020-06-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Michigan Association of Health Plans Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Michigan Association of Health Plans has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Michigan Association of Health Plans Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-24-2020-06-13  2020-02-24-2020-06-13  2020-02-24-2020-06-13
During  111 days  111 days 111 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Michigan Association of Health Plans ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 111 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Michigan Association of Health Plans, helping Michigan Association of Health Plans to grasp the ad data more clearly.