Top Ads on Michelin

Michelin Background Introduction:

Michelin jest nie tylko liderem w produkcji opon - jest uznanym wydawcą map, przewodników turystycznych i kulinarnych. Dołącz do nas! www.michelin.pl

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Michelin has been advertising and marketing on Facebook for many years. And Michelin has placed 627 of ads on the Facebook platform in the last month. In the past few years,Michelin has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Michelin on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Michelin. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Michelin.

BigSpy

1.Michelin Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Michelin  Michelin  Michelin
Page Categories  Brand  Brand  French Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Michelin Marketing Objectives Analysis: 

Michelin has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Michelin best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Michelin Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Michelin  Anvelope Michelin N/A 
Ad Copy Text  Choisissez le bon pneu MICHELIN pour votre voiture et roulez en toute sécurité pour longtemps.  Participă la campania de vară MICHELIN, PERFORMANȚA CARE DUREAZĂ! 1 Mai - 30 Iunie Cumpără 4...  no setting
Link Description  N/A  N/A  N/A
Website Link  bs.serving-sys.com  performanta.michelin.ro  www.restaurant-levillage.fr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 96  184  0
Like 470  318  0

Michelin Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Michelin Top 1 ads got 470 likes. Michelin uses a sentence with the finishing touch title: “Michelin”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Michelin shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Michelin should continue to optimize the ad content.

3.Michelin Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-16-2020-06-20  2020-05-28-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://www.michelin.fr/auto/trouver-le-bon-pneu-voiture?utm_source=socialyse&utm_medium=soc&utm_campaign=AGB-ENG-SummerRange-FIL%20ROUGE%20TRAFIC%20CONSIDERATION&utm_content=MICHELIN/AGB/Brand/PDT/SummerRange%7C32247973/FIL-ROUGE-TRAFIC-CONSIDERATION&utm_term=Trafic-Consideration-Social-Facebook-Retargeting-Awareness-Carrousel-4-Texte-A&mm_bnc&mm_bct&UUID=c0195ec2-40b6-4b00-8566-b6546b2d57f7  https://performanta.michelin.ro/   http://restaurant-levillage.fr/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Michelin are successful.

Michelin Creative Analysis: 

Michelin placed a Carousel ad in 2020-05-16-2020-06-20, and got 470 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Michelin Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Lebanon,France...  Romania  France
Language  German  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Michelin has the best conversion in Algeria,Lebanon,France..., and can advertise more in Algeria,Lebanon,France... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Michelin Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-16-2020-06-20  2020-05-28-2020-06-20  2020-06-15-2020-06-20
During  36 days  24 days 6 days 
Like  470  318  0
Share  48  6  0
Comment  43  6  0

Advertising effectiveness is a direct manifestation of advertising. Michelin ‘s Top 1 ad received 470 likes, 48 shares, 43 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Michelin, helping Michelin to grasp the ad data more clearly.