Top Ads on Michelin Motorsport

Michelin Motorsport Background Introduction:

Welcome to the official MICHELIN Motorsport Facebook page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Michelin Motorsport has been advertising and marketing on Facebook for many years. And Michelin Motorsport has placed 35 of ads on the Facebook platform in the last month. In the past few years,Michelin Motorsport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Michelin Motorsport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Michelin Motorsport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Michelin Motorsport.

BigSpy

1.Michelin Motorsport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Michelin Motorsport  Michelin Motorsport  Michelin Motorsport
Page Categories  Reference Website  Reference Website  Reference Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Michelin Motorsport Marketing Objectives Analysis: 

Michelin Motorsport has been operating in Reference Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Michelin Motorsport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Michelin Motorsport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la publicación de Michelin Motorsport  Michelin Motorsport Best Moments - 2019 MotoGP - Spanish GP 
Ad Copy Text  Tänak et Neuville dominent en Allemagne Ott Tänak (Toyota/Michelin) et Thierry Neuville (Hyundai/...  Enjoy our fantastic racing weekend highlights from the #SpanishGP which saw Michelin tyres contrib...   Enjoy our fantastic racing weekend highlights from the #SpanishGP. What are yours? On vous offre...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 780  364  180
Like 35704  0  797

Michelin Motorsport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Michelin Motorsport Top 1 ads got 35704 likes. Michelin Motorsport uses a sentence with the finishing touch title: “Fotos de la publicación de Michelin Motorsport”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Michelin Motorsport shared 780 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Michelin Motorsport should continue to optimize the ad content.

3.Michelin Motorsport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-08-23-2019-08-26  2019-05-07-2019-05-08  2019-05-06-2019-05-08
Landing Page Link  https://www.facebook.com/michelinmotorsport/?refid=28&_ft_=adid.23843548690150433:qid.6729444418554191120:mf_story_key.3043624349606241912:is_sponsored.1:ei.AI@AQJQBnhPS6NWUrTSIVt19UxygBaahYUVN0Uo1b8KEUt1J9V7T3dWPXbqN2yk4i4Sgsjg0kMglmsRS0dv9hp42vbZ:top_level_post_id.1292488687589138:content_owner_id_new.241392896032061:page_id.241392896032061:src.22:photo_attachments_list.%5B1292485914256082,1292485897589417,1292485850922755,1292485944256079%5D:story_location.5:story_attachment_style.album:view_time.1566820810:filter.h_nor:page_insights.%7B%22241392896032061%22:%7B%22page_id%22:241392896032061,%22actor_id%22:241392896032061,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1566589154,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1292488687589138%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:241392896032061,%22page_id%22:241392896032061,%22post_id%22:1292488687589138,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/michelinmotorsport/videos/344454519601825/   https://www.facebook.com/michelinmotorsport/videos/564354440639374/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Michelin Motorsport are successful.

Michelin Motorsport Creative Analysis: 

Michelin Motorsport placed a Image ad in 2019-08-23-2019-08-26, and got 35704 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Michelin Motorsport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  France,Italy,Malaysia...  France,Italy,Malaysia...
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Michelin Motorsport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Michelin Motorsport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-23-2019-08-26  2019-05-07-2019-05-08  2019-05-06-2019-05-08
During  4 days  2 days 3 days 
Like  35704  0  797
Share  59  0  84
Comment  33  0  3

Advertising effectiveness is a direct manifestation of advertising. Michelin Motorsport ‘s Top 1 ad received 35704 likes, 59 shares, 33 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Michelin Motorsport, helping Michelin Motorsport to grasp the ad data more clearly.