Top Ads on Michaels Stores

Michaels Stores Background Introduction:

Welcome to the Official Facebook page of Michaels. Have a question? custhelp@michaels.com or 1-800-642-4235

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Michaels Stores has been advertising and marketing on Facebook for many years. And Michaels Stores has placed 124 of ads on the Facebook platform in the last month. In the past few years,Michaels Stores has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Michaels Stores on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Michaels Stores. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Michaels Stores.

BigSpy

1.Michaels Stores Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Michaels Stores  Michaels Stores  Michaels Stores
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Michaels Stores Marketing Objectives Analysis: 

Michaels Stores has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Michaels Stores best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Michaels Stores Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Curbside Pick Up  N/A Curbside Pick Up 
Ad Copy Text  Delivery right to your car. We’re here so you can get the supplies you need, safely.  Your next yarn DIY awaits! Get your supplies delivered safely to your door.  Delivery right to your car. We’re here so you can get the supplies you need, safely.
Link Description  N/A  N/A  N/A
Website Link  www.michaels.com  503.xg4ken.com  www.michaels.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 86  75  86
Like 0  0  0

Michaels Stores Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Michaels Stores Top 1 ads got 0 likes. Michaels Stores uses a sentence with the finishing touch title: “Curbside Pick Up”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Michaels Stores shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Michaels Stores should continue to optimize the ad content.

3.Michaels Stores Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-03-2020-06-20  2020-06-03-2020-06-18  2020-06-03-2020-06-18
Landing Page Link  https://www.michaels.com/dmc-lovey-tops-yarn-dragon/10622792.html?fbclid=IwAR2wAizO2SkdSEG7f5moUEn94khDvi7CNX30XwL0wmiwhTRLwBZ1PffJ6VY  https://www.michaels.com/shop-categories/knitting-and-crochet/809187838?cm_mmc=PaidSocial-_-Facebook-_-September-_-Conversions_Coupon_Link9032019_26_720_254425489_&utm_campaign=September&utm_medium=PaidSocial&utm_source=Facebook&utm_content=Conversions_Coupon_Link9032019   https://www.michaels.com/transfermations-iron-on-glitter-caslon-letters/10200384.html?fbclid=IwAR28PKGm3TTf-lVfRS5EAI8BszU7hII33zNXP-zGmZNWHouKXWq1cwxYLbI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Michaels Stores are successful.

Michaels Stores Creative Analysis: 

Michaels Stores placed a Carousel ad in 2020-06-03-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Michaels Stores Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  Portuguese  Romanian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Michaels Stores has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Michaels Stores Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-03-2020-06-18  2020-06-03-2020-06-18
During  18 days  16 days 16 days 
Like  0  0  0
Share  42  0  19
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Michaels Stores ‘s Top 1 ad received 0 likes, 42 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Michaels Stores, helping Michaels Stores to grasp the ad data more clearly.