Top Ads on Miami-Dade County Government

Miami-Dade County Government Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Miami-Dade County Government has been advertising and marketing on Facebook for many years. And Miami-Dade County Government has placed 8 of ads on the Facebook platform in the last month. In the past few years,Miami-Dade County Government has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Miami-Dade County Government on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Miami-Dade County Government. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Miami-Dade County Government.

BigSpy

1.Miami-Dade County Government Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Miami-Dade County Government  Miami-Dade County Government  Miami-Dade County Government
Page Categories  County  County  County
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Miami-Dade County Government Marketing Objectives Analysis: 

Miami-Dade County Government has been operating in County for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Miami-Dade County Government best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Miami-Dade County Government Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2020 Census Awareness Survey  Zdjyńcia ze tabuli Miami-Dade County Government 
Ad Copy Text  #OurCounty wants to know what you think about the Census. Fill out a quick survey for a chance to wi...  Find nearly 40 species of #butterflies Saturday, July 27 at #OurCounty’s Deering Estate Butterfly ...  Just in time for summer, #OurCounty’s new South Dade Park Aquatic Complex is now open. It features...
Link Description  Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insights in one place.  Find nearly 40 species of #butterflies Saturday, July 27 at #OurCounty’s Deering Estate Butterfly Walk. #Butterfly Walks are held seasonably on the 4th Saturday of the month until September from 11 a.m. – noon. Cost is $15/adults and $7/children (ages 4-14). Free for Deering Estate Foundation Members. For more info: https://bddy.me/2YjDp3s  Just in time for summer, #OurCounty’s new South Dade Park Aquatic Complex is now open. It features a multipurpose competitive and recreational swimming pool with zero-depth entry, a water slide tower, and remodeled pool buildings. Learn more: www.miamidade.gov/parks @MiamiDadeParks #Celebrate90 #swimming #swim #swimsafety #family #waterslide #waterpark
Website Link  miamidadecounty.co1.qualtrics.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 195  345  356
Like 22  767  0

Miami-Dade County Government Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Miami-Dade County Government Top 1 ads got 22 likes. Miami-Dade County Government uses a sentence with the finishing touch title: “2020 Census Awareness Survey”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Miami-Dade County Government shared 195 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Miami-Dade County Government should continue to optimize the ad content.

3.Miami-Dade County Government Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-23-2019-12-25  2019-07-24-2019-07-25  2019-04-17-2019-04-17
Landing Page Link  https://miamidadecounty.co1.qualtrics.com/jfe/form/SV_6fhGNbiOVimiT8V?fbclid=IwAR23-h2f28sWHzDq90M-mPbFGK6FuSG5Y9r6-toZVnvGpRHt77SIPrKRyo0  https://www.facebook.com/miamidadecounty/?refid=7&_ft_=adid.6119978232848:qid.6717806659289819466:mf_story_key.4102717757813569173:is_sponsored.1:ei.AI@AQLxe8XhTEC_rKxQuBdEQlGLSBB01JS-W2jjfom9xVqLtas0G2bg_SuuxXXX0KuoV1TER66UZieO4qJyeaSe0KbZ:top_level_post_id.10156114460275800:content_owner_id_new.47429735799:page_id.47429735799:src.22:photo_id.10156114460275800:story_location.5:story_attachment_style.photo:view_time.1564111247:page_insights.%7B%2247429735799%22:%7B%22role%22:1,%22page_id%22:47429735799,%22post_context%22:%7B%22story_fbid%22:10156114460275800,%22publish_time%22:1564055707,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22object_fbtype%22:22%7D,%22actor_id%22:47429735799,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22sl%22:5,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22targets%22:%5B%7B%22page_id%22:47429735799,%22actor_id%22:47429735799,%22role%22:1,%22post_id%22:10156114460275800,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/miamidadecounty/photos/p.10155911845390800/10155911845390800/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Miami-Dade County Government are successful.

Miami-Dade County Government Creative Analysis: 

Miami-Dade County Government placed a Image ad in 2019-12-23-2019-12-25, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Miami-Dade County Government Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Miami-Dade County Government has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Miami-Dade County Government Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-23-2019-12-25  2019-07-24-2019-07-25  2019-04-17-2019-04-17
During  3 days  2 days 1 days 
Like  22  767  0
Share  6  77  0
Comment  3  11  0

Advertising effectiveness is a direct manifestation of advertising. Miami-Dade County Government ‘s Top 1 ad received 22 likes, 6 shares, 3 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Miami-Dade County Government, helping Miami-Dade County Government to grasp the ad data more clearly.