Top Ads on MiWay

MiWay Background Introduction:

MiWay offers affordable insurance quotes including Car Insurance, Home Insurance and Business Insurance in South Africa. For emergencies, contact us 24/7/365 by calling MiHelp on 0860 07 67 64.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MiWay has been advertising and marketing on Facebook for many years. And MiWay has placed 695 of ads on the Facebook platform in the last month. In the past few years,MiWay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MiWay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MiWay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MiWay.

BigSpy

1.MiWay Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MiWay  MiWay  MiWay
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MiWay Marketing Objectives Analysis: 

MiWay has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MiWay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MiWay Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get the best deal on your car insurance!  Get Car Insurance online safely. Get Car Insurance online safely. 
Ad Copy Text  Car insurance from only R28/day, based on an average premium value of R868p/m. Licensed STI & FSP:3...  Ermelo drivers, get the best deal on Car Insurance. Get a quote today and save up to 25% today! Lic...  Port Elizabeth drivers, get the best deal on Car Insurance. Get a quote today and save up to 25% tod...
Link Description  Take control of your insurance  Get a quote for Ermelo now  Get a quote for Port Elizabeth now
Website Link  www.miway.co.za  mobi.miway.co.za  mobi.miway.co.za
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 217  136  144
Like 8  25  42

MiWay Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MiWay Top 1 ads got 8 likes. MiWay uses a sentence with the finishing touch title: “Get the best deal on your car insurance!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MiWay shared 217 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MiWay should continue to optimize the ad content.

3.MiWay Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-10-2020-06-17  2019-08-02-2020-06-16  2020-03-22-2020-06-10
Landing Page Link  https://www.miway.co.za/insurance-quote?ref=facebook&ip=310&utm_source=Facebook&utm_medium=display&utm_campaign=Rocketer&utm_term=Sect&fbclid=IwAR1Bc2FeJG_H1M8kCyp0UJZ5R-x5szcbRcZtOWrwcnSsFTF3RUleO9aW-bM  http://mobi.miway.co.za/?ref=facebook&utm_source=Facebook&utm_medium=display&utm_campaign=Rocketer   http://mobi.miway.co.za/?ref=facebook&utm_source=Facebook&utm_medium=display&utm_campaign=Rocketer

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MiWay are successful.

MiWay Creative Analysis: 

MiWay placed a Video ad in 2020-06-10-2020-06-17, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MiWay Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MiWay has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MiWay Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-17  2019-08-02-2020-06-16  2020-03-22-2020-06-10
During  8 days  320 days 81 days 
Like  8  25  42
Share  0  1  3
Comment  2  2  7

Advertising effectiveness is a direct manifestation of advertising. MiWay ‘s Top 1 ad received 8 likes, 0 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MiWay, helping MiWay to grasp the ad data more clearly.