Top Ads on MiSmile UK

MiSmile UK Background Introduction:

The MiSmile Network comprises of 65 independent dental practitioners located across the UK, specialising in Invisalign teeth straightening treatment.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MiSmile UK has been advertising and marketing on Facebook for many years. And MiSmile UK has placed 30 of ads on the Facebook platform in the last month. In the past few years,MiSmile UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MiSmile UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MiSmile UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MiSmile UK.


1.MiSmile UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MiSmile UK  MiSmile UK  MiSmile UK
Page Categories  Cosmetic Dentist  Cosmetic Dentist  Cosmetic Dentist
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MiSmile UK Marketing Objectives Analysis: 

MiSmile UK has been operating in Cosmetic Dentist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MiSmile UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MiSmile UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Book A Free Consultation  Book A Free Consultation Book A Free Consultation 
Ad Copy Text  Get Invisalign clear, removable braces for just £28/month in Wakefield! • Up to £1000 OFF your ...  Get Invisalign clear, removable braces for just £28/month in Wakefield! • Up to £1000 OFF your ...  Invisalign clear, removable braces can straighten teeth in as little as 3 months! ✲ Up to £1000 ...
Link Description  0% Finance Available. 60+ Clinics Nationwide.  0% Finance Available. 60+ Clinics Nationwide.  0% Finance Available. 60+ Clinics Nationwide.
Website Link
Text Word Count 231  231  277
Like 2  1  0

MiSmile UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MiSmile UK Top 1 ads got 2 likes. MiSmile UK uses a sentence with the finishing touch title: “Book A Free Consultation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MiSmile UK shared 231 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MiSmile UK should continue to optimize the ad content.

3.MiSmile UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2019-11-19-2020-01-18  2019-11-19-2020-01-18  2019-04-10-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MiSmile UK are successful.

MiSmile UK Creative Analysis: 

MiSmile UK placed a Carousel ad in 2019-11-19-2020-01-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MiSmile UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MiSmile UK has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MiSmile UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-19-2020-01-18  2019-11-19-2020-01-18  2019-04-10-2019-04-25
During  61 days  61 days 16 days 
Like  2  1  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. MiSmile UK ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 61 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MiSmile UK, helping MiSmile UK to grasp the ad data more clearly.