Top Ads on MiD DAY

MiD DAY Background Introduction:

India's hottest tabloid! http://twitter.com/mid_day

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MiD DAY has been advertising and marketing on Facebook for many years. And MiD DAY has placed 87 of ads on the Facebook platform in the last month. In the past few years,MiD DAY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MiD DAY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MiD DAY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MiD DAY.

BigSpy

1.MiD DAY Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MiD DAY  MiD DAY  MiD DAY
Page Categories  Newspaper  Newspaper  Newspaper
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MiD DAY Marketing Objectives Analysis: 

MiD DAY has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MiD DAY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MiD DAY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Inside pictures: A sneak peek into Bollywood stars' lavish homes  Sushant Singh Rajput's social media posts reflected a lot about his real life Sushant Singh Rajput: Lesser-known facts about the late actor 
Ad Copy Text  Inside pictures: A sneak peek into Bollywood stars' lavish homes #bollywoodactors #bollywoodmovies ...  #SushantSinghRajput's social media posts reflected a lot about his real life #BollywoodActor #Bolly...  #SushantSinghRajput: Lesser-known facts about the late actor #BollywoodActor #Bollywood
Link Description  N/A  N/A  N/A
Website Link  www.mid-day.com  www.mid-day.com  www.mid-day.com
CTA      
Text Word Count 269  104  88
Like 978  4539  1809

MiD DAY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MiD DAY Top 1 ads got 978 likes. MiD DAY uses a sentence with the finishing touch title: “Inside pictures: A sneak peek into Bollywood stars' lavish homes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MiD DAY shared 269 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MiD DAY should continue to optimize the ad content.

3.MiD DAY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-17-2020-06-20  2020-06-14-2020-06-16  2020-06-14-2020-06-15
Landing Page Link  https://www.mid-day.com/photos/a-sneak-peek-into-bollywood-stars-lavish-homes/16324?utm_source=facebook&utm_medium=social&utm_content=midday  https://www.mid-day.com/photos/sushant-singh-rajputs-social-media-posts-reflected-a-lot-about-his-real-life/85524?utm_source=Facebook&utm_medium=Social   https://www.mid-day.com/photos/did-you-know-sushant-singh-rajput-studied-to-be-an-engineer/15957?utm_source=Social&utm_medium=Facebook&fbclid=IwAR1EMA4sfj-EHSVDerzGKg7TgBtk52YakCn46yf-fxUG9BInd4UWPaIPn4E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MiD DAY are successful.

MiD DAY Creative Analysis: 

MiD DAY placed a Carousel ad in 2020-06-17-2020-06-20, and got 978 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MiD DAY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Nepal  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MiD DAY has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MiD DAY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-14-2020-06-16  2020-06-14-2020-06-15
During  4 days  3 days 2 days 
Like  978  4539  1809
Share  9  59  24
Comment  6  146  116

Advertising effectiveness is a direct manifestation of advertising. MiD DAY ‘s Top 1 ad received 978 likes, 9 shares, 6 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MiD DAY, helping MiD DAY to grasp the ad data more clearly.