Top Ads on Metrobank Card

Metrobank Card Background Introduction:

This is the official Facebook page of Metrobank Card, serving you 8:30AM to 5:30PM, Mon to Fri except holidays. You can also visit www.metrobankcard.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Metrobank Card has been advertising and marketing on Facebook for many years. And Metrobank Card has placed 51 of ads on the Facebook platform in the last month. In the past few years,Metrobank Card has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Metrobank Card on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Metrobank Card. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Metrobank Card.

BigSpy

1.Metrobank Card Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Metrobank Card  Metrobank Card  Metrobank Card
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Metrobank Card Marketing Objectives Analysis: 

Metrobank Card has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Metrobank Card best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Metrobank Card Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Metrobank Card  Metrobank Card Metrobank Card 
Ad Copy Text  It’s time to rev up your engines again after being in quarantine. Apply for a Toyota Mastercard a...  Now it’s even more rewarding to indulge your cravings and place your orders online! Earn 3x rewar...  Get more online shopping done with greater rewards! Use your Metrobank Travel Platinum Visa to earn...
Link Description  It’s time to rev up your engines again after being in quarantine. Apply for a Toyota Mastercard and get 5% rebate on your next Petron spend. Plus, enjoy exclusive discounts, fuel rebates at Petron, 24/7 roadside assistance, and more! Promo period is from June 15 to August 31, 2020. Spend period is 75 days from card approval date. APPLY NOW! Be free from annual fees for life when you apply online until July 15, 2020! Chat with Mia: m.me/MiaOfMetrobankCard Visit apply.metrobankcard.com T&Cs apply. For details, visit https://www.facebook.com/notes/metrobank-card/toyota-mastercard-acquisition-promo/3195652597168587. Per DTI-FTEB Permit Nos. 100548 & 00617, Series of 2020. SEC Registration No. 0000127904. SEC Certificate of Authority No. 994 (2008).  Now it’s even more rewarding to indulge your cravings and place your orders online! Earn 3x rewards points when you use your Metrobank Peso Platinum Mastercard on: ✓ restaurant food deliveries, take-out orders, and even dine-in spend ✓ all online purchases Plus, automatically get insurance coverage on your undelivered or defective item purchases online with E-Commerce Protection. Promo period is valid from June 15 to August 31, 2020. Terms and conditions apply. Per DTI-FTEB Permit No. 100398, Series of 2020. For details, visit https://www.facebook.com/notes/metrobank-card/get-more-rewards-points-on-your-essentials-spend-promo/3197694240297756. SEC Registration No. 0000127904. SEC Certificate of Authority No. 994 (2008)  Get more online shopping done with greater rewards! Use your Metrobank Travel Platinum Visa to earn 3x rewards points on all your online purchases! Promo period is valid from June 15 to August 31, 2020. Terms and conditions apply. Per DTI-FTEB Permit No. 100398, Series of 2020. For details, visit https://www.facebook.com/notes/metrobank-card/get-more-rewards-points-on-your-essentials-spend-promo/3197694240297756. SEC Registration No. 0000127904. SEC Certificate of Authority No. 994 (2008)
Website Link  m.me  www.facebook.com  www.facebook.com
CTA  APPLY_NOW    
Text Word Count 762  740  498
Like 3133  2189  1592

Metrobank Card Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Metrobank Card Top 1 ads got 3133 likes. Metrobank Card uses a sentence with the finishing touch title: “Metrobank Card”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Metrobank Card shared 762 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Metrobank Card should continue to optimize the ad content.

3.Metrobank Card Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-17  2020-06-14-2020-06-17  2020-06-14-2020-06-17
Landing Page Link  https://www.messenger.com/login.php?next=https://www.messenger.com/t/227675471486281/?messaging_source%3Dsource%253Apages%253Amessage_shortlink  https://www.facebook.com/MetrobankCardPH/photos/p.3211899338877246/3211899338877246/?type=3   https://www.facebook.com/MetrobankCardPH/?refid=7&_ft_=adid.23845095730570355:qid.6839293700532534399:mf_story_key.-6566840126028014796:is_sponsored.1:ei.AI@AQIajLYLvYGBZtMmz_4Lx6I28m0orYaI7ITpPuvTNyGrkFGCmbKvJIPeY98Gp2qhWr9yde98HZHxyDZtyb9oCUU6:top_level_post_id.3211880652212448:content_owner_id_new.235711699829373:page_id.235711699829373:src.22:photo_id.3211880652212448:story_location.5:story_attachment_style.photo:view_time.1592397154:filter.h_nor:tds_flgs.3:actrs.235711699829373:page_insights.%7B%22235711699829373%22:%7B%22page_id%22:235711699829373,%22page_id_type%22:%22page%22,%22actor_id%22:235711699829373,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1592223300,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B3211880652212448%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:235711699829373,%22page_id%22:235711699829373,%22post_id%22:0,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Metrobank Card are successful.

Metrobank Card Creative Analysis: 

Metrobank Card placed a Image ad in 2020-06-14-2020-06-17, and got 3133 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Metrobank Card Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Metrobank Card has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Metrobank Card Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-06-14-2020-06-17  2020-06-14-2020-06-17
During  4 days  4 days 4 days 
Like  3133  2189  1592
Share  35  7  5
Comment  30  3  1

Advertising effectiveness is a direct manifestation of advertising. Metrobank Card ‘s Top 1 ad received 3133 likes, 35 shares, 30 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Metrobank Card, helping Metrobank Card to grasp the ad data more clearly.