Top Ads on Metro Plus

Metro Plus Background Introduction:

Metro Plus, representa la evolución natural de Farmacias Metro como una tienda de conveniencia que ofrecerá a sus clientes una gran variedad de productos.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Metro Plus has been advertising and marketing on Facebook for many years. And Metro Plus has placed 24 of ads on the Facebook platform in the last month. In the past few years,Metro Plus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Metro Plus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Metro Plus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Metro Plus.

BigSpy

1.Metro Plus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Metro Plus  Metro Plus  Metro Plus
Page Categories  Convenience Store  Convenience Store  Convenience Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Metro Plus Marketing Objectives Analysis: 

Metro Plus has been operating in Convenience Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Metro Plus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Metro Plus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos da publicação de Metro Plus  Timeline Photos Metro Plus 
Ad Copy Text  Tu salud es muy importante, encuentra en promoción todo aquello que te hace sentir bien. #SiempreCe...  ¿Refrescante y natural? Este jugo es para ti. Encuéntralo #SiempreCercadeTi  En esta cuarentena para muchos ha sido difícil el tema de controlar el peso. ¿Quieres saber más s...
Link Description  N/A  ¿Refrescante y natural? Este jugo es para ti. Encuéntralo #SiempreCercadeTi  En esta cuarentena para muchos ha sido difícil el tema de controlar el peso. ¿Quieres saber más sobre este tema? Te invitamos a nuestro live este jueves a las 7:00 pm. #QuédateEnCasa
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 108  78  187
Like 95  9  0

Metro Plus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Metro Plus Top 1 ads got 95 likes. Metro Plus uses a sentence with the finishing touch title: “Fotos da publicação de Metro Plus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Metro Plus shared 108 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Metro Plus should continue to optimize the ad content.

3.Metro Plus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-05-2020-06-16  2020-06-03-2020-06-14  2020-06-09-2020-06-09
Landing Page Link  https://www.facebook.com/1377176482533575/posts/2532152027036009/  https://www.facebook.com/MetroPlusPanama/photos/a.1377209059196984/2530876353830243/?type=3   https://www.facebook.com/MetroPlusPanama/photos/p.2535569730027572/2535569730027572/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Metro Plus are successful.

Metro Plus Creative Analysis: 

Metro Plus placed a Carousel ad in 2020-06-05-2020-06-16, and got 95 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Metro Plus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Panama  Panama  Panama
Language  Portuguese  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Metro Plus has the best conversion in Panama, and can advertise more in Panama in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Metro Plus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-16  2020-06-03-2020-06-14  2020-06-09-2020-06-09
During  12 days  12 days 1 days 
Like  95  9  0
Share  5  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Metro Plus ‘s Top 1 ad received 95 likes, 5 shares, 1 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Metro Plus, helping Metro Plus to grasp the ad data more clearly.