Top Ads on Metaform

Metaform Background Introduction:

Combining wellbeing & indulgence Eco-friendly & thoughtfully crafted For yoga pilates gym meditation Designed in Melbourne Enliven your life force.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Metaform has been advertising and marketing on Facebook for many years. And Metaform has placed 64 of ads on the Facebook platform in the last month. In the past few years,Metaform has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Metaform on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Metaform. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Metaform.

BigSpy

1.Metaform Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Metaform  Metaform  Metaform
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Metaform Marketing Objectives Analysis: 

Metaform has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Metaform best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Metaform Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Your luxurious new yoga mat is waiting. Don't miss out on 30% off + Your free mat strap!  Your luxurious new yoga mat is waiting. Don't miss out on 30% off + Your free mat strap! Your luxurious new yoga mat is waiting. Don't miss out on 30% off + Your free mat strap! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Description: Metaform Balance is created for movement. Crafted from the same high-density eco-tree rubber as Metaform One, you get luxurious cushioning balanced with the portability of a lighter build. At just 3mm thick and more compact in its dimensions, it provides peak performance with a lower pr...  Description: Metaform Balance is created for movement. Crafted from the same high-density eco-tree rubber as Metaform One, you get luxurious cushioning balanced with the portability of a lighter build. At just 3mm thick and more compact in its dimensions, it provides peak performance with a lower pr...  Description: Metaform Balance is created for movement. Crafted from the same high-density eco-tree rubber as Metaform One, you get luxurious cushioning balanced with the portability of a lighter build. At just 3mm thick and more compact in its dimensions, it provides peak performance with a lower pr...
Website Link  metaform.com.au  metaform.com.au  metaform.com.au
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Metaform Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Metaform Top 1 ads got 0 likes. Metaform uses a sentence with the finishing touch title: “Your luxurious new yoga mat is waiting. Don't miss out on 30% off + Your free mat strap!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Metaform shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Metaform should continue to optimize the ad content.

3.Metaform Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-13  2020-06-05-2020-06-13  2020-06-05-2020-06-13
Landing Page Link  https://metaform.com.au/products/metaform-balance-yoga-mat  https://metaform.com.au/products/metaform-balance-yoga-mat   https://metaform.com.au/products/metaform-balance-yoga-mat

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Metaform are successful.

Metaform Creative Analysis: 

Metaform placed a Image ad in 2020-06-05-2020-06-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Metaform Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Metaform has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Metaform Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-13  2020-06-05-2020-06-13  2020-06-05-2020-06-13
During  9 days  9 days 9 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Metaform ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Metaform, helping Metaform to grasp the ad data more clearly.