Top Ads on Messenger

Messenger Background Introduction:

Messenger is the best way to communicate with all the people and businesses in the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Messenger has been advertising and marketing on Facebook for many years. And Messenger has placed 127905 of ads on the Facebook platform in the last month. In the past few years,Messenger has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Messenger on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Messenger. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Messenger.


1.Messenger Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Messenger  Messenger  Messenger
Page Categories  Blogger  Fast Food Restaurant  Consulting Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Messenger Marketing Objectives Analysis: 

Messenger has been operating in Blogger for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Messenger best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Messenger Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Makalius TH'in gönderisinden fotoğraflar  קרייזי מיט פתח תקווה - Crazy Meat petah-tikva Nuotraukos iš DAY Finance Ltd. įrašo. 
Ad Copy Text  -  תושבי פתח תקווה שימו לב רעבים?? קרייזי מיט במשלוחים עד א...  -
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 3519  250  195
Like 19102  108  8691

Messenger Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Messenger Top 1 ads got 19102 likes. Messenger uses a sentence with the finishing touch title: “Makalius TH'in gönderisinden fotoğraflar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Messenger shared 3519 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Messenger should continue to optimize the ad content.

3.Messenger Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-14-2020-06-20  2020-05-10-2020-06-20  2020-05-28-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Messenger are successful.

Messenger Creative Analysis: 

Messenger placed a Carousel ad in 2020-06-14-2020-06-20, and got 19102 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Messenger Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Israel  Algeria,Morocco,Portugal...
Language  Turkish  N/A  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Messenger has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Messenger Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-05-10-2020-06-20  2020-05-28-2020-06-20
During  7 days  42 days 24 days 
Like  19102  108  8691
Share  30394  24  413
Comment  10300  21  1270

Advertising effectiveness is a direct manifestation of advertising. Messenger ‘s Top 1 ad received 19102 likes, 30394 shares, 10300 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Messenger, helping Messenger to grasp the ad data more clearly.