Top Ads on Merqueo
Merqueo Background Introduction:
Merqueo es tu supermercado de ahorro online #EligeMerqueoEligeAhorrar
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Merqueo has been advertising and marketing on Facebook for many years. And Merqueo has placed 97 of ads on the Facebook platform in the last month. In the past few years,Merqueo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Merqueo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Merqueo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Merqueo.
1.Merqueo Top 3 Ads Basic Understanding
|Page Categories||Food & Beverage Company||Other||Food & Beverage Company|
Merqueo Marketing Objectives Analysis:
Merqueo has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Merqueo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Merqueo Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||N/A||Cerveza 3 Cordilleras Blanca||¡Pídelas ya!|
|Ad Copy Text||Una gran variedad de sabores te espera. Haz click, mira la lista, elige y listo. En poco tiempo reci...||no setting||Cuídate ahora más que nunca con tus marcas favoritas|
|Text Word Count||233||0||54|
Merqueo Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Merqueo Top 1 ads got 0 likes. Merqueo uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Merqueo shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Merqueo should continue to optimize the ad content.
3.Merqueo Top 3 Ads Creative Selection
|Landing Page Link||https://merqueo.com/bogota?utm_source=Facebook&utm_medium=Carousel&utm_campaign=Merqueo||https://merqueo.com/bogota/cervezas/cervezas-artesanales/cerveza-3-cordilleras-mulata-330-ml||https://merqueo.com/?&utm_source=Facebook_Unilever&utm_medium=Collaborative_Ads|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Merqueo are successful.
Merqueo Creative Analysis:
Merqueo placed a Carousel ad in 2020-06-12-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Merqueo Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Merqueo has the best conversion in Colombia, and can advertise more in Colombia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Merqueo Top 3 Ads Performance Display
|During||9 days||1 days||8 days|
Advertising effectiveness is a direct manifestation of advertising. Merqueo ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Merqueo, helping Merqueo to grasp the ad data more clearly.