Top Ads on Mergecity

Mergecity Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mergecity has been advertising and marketing on Facebook for many years. And Mergecity has placed 139 of ads on the Facebook platform in the last month. In the past few years,Mergecity has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mergecity on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mergecity. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mergecity.

BigSpy

1.Mergecity Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mergecity  Mergecity  Mergecity
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mergecity Marketing Objectives Analysis: 

Mergecity has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mergecity best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mergecity Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Merge & Idle Now  Merge & Idle Now Merge & Idle Now 
Ad Copy Text  no setting  no setting  no setting
Link Description  Drag and Merge your city, You can also be the best Mayor! Merge City is a casual game, very easy to play. Develop the land, set buildings to earn money, level up to unlock more land, turn your city into a metropolis. FEATURES: - 50+ kinds of buildings for your city. - Make your city grow and get bon...  Drag and Merge your city, You can also be the best Mayor! Merge City is a casual game, very easy to play. Develop the land, set buildings to earn money, level up to unlock more land, turn your city into a metropolis. FEATURES: - 50+ kinds of buildings for your city. - Make your city grow and get bon...  Drag and Merge your city, You can also be the best Mayor! Merge City is a casual game, very easy to play. Develop the land, set buildings to earn money, level up to unlock more land, turn your city into a metropolis. FEATURES: - 50+ kinds of buildings for your city. - Make your city grow and get bon...
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  DOWNLOAD
Text Word Count 0  0  0
Like 0  0  0

Mergecity Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mergecity Top 1 ads got 0 likes. Mergecity uses a sentence with the finishing touch title: “Merge & Idle Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mergecity shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mergecity should continue to optimize the ad content.

3.Mergecity Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-13-2020-04-28  2020-01-13-2020-04-28  2020-01-13-2020-04-28
Landing Page Link  http://play.google.com/store/apps/details?id=com.kuge.mergecity  http://play.google.com/store/apps/details?id=com.kuge.mergecity   http://play.google.com/store/apps/details?id=com.kuge.mergecity

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mergecity are successful.

Mergecity Creative Analysis: 

Mergecity placed a Image ad in 2020-01-13-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mergecity Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mergecity has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mergecity Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-13-2020-04-28  2020-01-13-2020-04-28  2020-01-13-2020-04-28
During  107 days  107 days 107 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Mergecity ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 107 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mergecity, helping Mergecity to grasp the ad data more clearly.