Top Ads on Mercury Insurance

Mercury Insurance Background Introduction:

Since 1962, Mercury Insurance has provided quality coverage for your car, home, and business with some of the lowest rates available.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mercury Insurance has been advertising and marketing on Facebook for many years. And Mercury Insurance has placed 68 of ads on the Facebook platform in the last month. In the past few years,Mercury Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mercury Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mercury Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mercury Insurance.

BigSpy

1.Mercury Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mercury Insurance  Mercury Insurance  Mercury Insurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mercury Insurance Marketing Objectives Analysis: 

Mercury Insurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mercury Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mercury Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  5 Reasons to Switch NOW  Keep Your Distance 5 Reasons to Switch NOW 
Ad Copy Text  Let us protect what matters most to you!  As we slowly start getting back on the road, remember social distancing applies to cars as well.  Let us protect what matters most to you!
Link Description  Make the switch today.  N/A  Make the switch today.
Website Link  ad.doubleclick.net  www.facebook.com  ad.doubleclick.net
CTA  GET_QUOTE    GET_QUOTE
Text Word Count 40  96  40
Like 2  1476  3

Mercury Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mercury Insurance Top 1 ads got 2 likes. Mercury Insurance uses a sentence with the finishing touch title: “5 Reasons to Switch NOW”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mercury Insurance shared 40 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mercury Insurance should continue to optimize the ad content.

3.Mercury Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-27-2020-06-16  2020-06-10-2020-06-16  2020-03-25-2020-04-28
Landing Page Link  https://www.mercuryinsurance.com/social/?adID=453275889&campaignName=Std-Social-DR-2019&campaignTactic=Social&campaignSource=Facebook&creativeName=2018-09-05&campaignType=Paid  https://www.facebook.com/MercuryInsurance/videos/1825500777606957/   https://www.mercuryinsurance.com/social/?adID=453274905&campaignName=Std-Social-DR-2019&campaignTactic=Social&campaignSource=Facebook&creativeName=2018-09-05&campaignType=Paid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mercury Insurance are successful.

Mercury Insurance Creative Analysis: 

Mercury Insurance placed a Image ad in 2020-05-27-2020-06-16, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mercury Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India,Pakistan,Vietnam...  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mercury Insurance has the best conversion in India,Pakistan,Vietnam..., and can advertise more in India,Pakistan,Vietnam... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mercury Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-16  2020-06-10-2020-06-16  2020-03-25-2020-04-28
During  21 days  7 days 35 days 
Like  2  1476  3
Share  0  1017  0
Comment  0  403  1

Advertising effectiveness is a direct manifestation of advertising. Mercury Insurance ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mercury Insurance, helping Mercury Insurance to grasp the ad data more clearly.