Top Ads on Mercedes-Benz Hellas

Mercedes-Benz Hellas Background Introduction:

Καλώς ήλθατε στην επίσημη σελίδα Facebook της Mercedes-Benz στην Ελλάδα.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mercedes-Benz Hellas has been advertising and marketing on Facebook for many years. And Mercedes-Benz Hellas has placed 59 of ads on the Facebook platform in the last month. In the past few years,Mercedes-Benz Hellas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mercedes-Benz Hellas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mercedes-Benz Hellas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mercedes-Benz Hellas.

BigSpy

1.Mercedes-Benz Hellas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mercedes-Benz Hellas  Mercedes-Benz Hellas  Mercedes-Benz Hellas
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mercedes-Benz Hellas Marketing Objectives Analysis: 

Mercedes-Benz Hellas has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mercedes-Benz Hellas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mercedes-Benz Hellas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mercedes-Benz Hellas  Νέα έκδοση PRO! Mercedes-Benz Hellas 
Ad Copy Text  Η νέα GLA είναι σχεδιασμένη για όση περιπέτεια αντέχεις!...  Έτοιμοι για PRO; Ανακαλύψτε τα Citan, Vito & Sprinter στη νέα έκδοσ...  -
Link Description  N/A  N/A  N/A
Website Link  servedby.flashtalking.com  www.mercedes-benz.gr  servedby.flashtalking.com
CTA  LEARN_MORE    BOOK_TRAVEL
Text Word Count 209  136  221
Like 2221  80  681

Mercedes-Benz Hellas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mercedes-Benz Hellas Top 1 ads got 2221 likes. Mercedes-Benz Hellas uses a sentence with the finishing touch title: “Mercedes-Benz Hellas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mercedes-Benz Hellas shared 209 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mercedes-Benz Hellas should continue to optimize the ad content.

3.Mercedes-Benz Hellas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-04-2020-06-20  2020-06-15-2020-06-19  2020-06-15-2020-06-18
Landing Page Link  https://www.mercedes-benz.gr/passengercars/mercedes-benz-cars/campaigns/gla-suv-h247.html?csref=mc-dsp_cn-GLA_ci-127578_si-276_pi-4700946_cri-50126_ai-FBCarousel_GLAJune  https://www.mercedes-benz.gr/vans/el/vanspro.html   https://www.mercedes-benz.gr/passengercars/mercedes-benz-cars/test-drive.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mercedes-Benz Hellas are successful.

Mercedes-Benz Hellas Creative Analysis: 

Mercedes-Benz Hellas placed a Carousel ad in 2020-06-04-2020-06-20, and got 2221 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mercedes-Benz Hellas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece,Afghanistan
Language  German  Greek  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mercedes-Benz Hellas has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mercedes-Benz Hellas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-06-15-2020-06-19  2020-06-15-2020-06-18
During  17 days  5 days 4 days 
Like  2221  80  681
Share  21  2  10
Comment  49  0  16

Advertising effectiveness is a direct manifestation of advertising. Mercedes-Benz Hellas ‘s Top 1 ad received 2221 likes, 21 shares, 49 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mercedes-Benz Hellas, helping Mercedes-Benz Hellas to grasp the ad data more clearly.