Top Ads on Mercedes-Benz Việt Nam

Mercedes-Benz Việt Nam Background Introduction:

Chào mừng các bạn đến với trang Facebook chính thức của Mercedes-Benz Việt Nam

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mercedes-Benz Việt Nam has been advertising and marketing on Facebook for many years. And Mercedes-Benz Việt Nam has placed 83 of ads on the Facebook platform in the last month. In the past few years,Mercedes-Benz Việt Nam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mercedes-Benz Việt Nam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mercedes-Benz Việt Nam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mercedes-Benz Việt Nam.

BigSpy

1.Mercedes-Benz Việt Nam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mercedes-Benz Việt Nam  Mercedes-Benz Việt Nam  Mercedes-Benz Việt Nam
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mercedes-Benz Việt Nam Marketing Objectives Analysis: 

Mercedes-Benz Việt Nam has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mercedes-Benz Việt Nam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mercedes-Benz Việt Nam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nhấn 'Đăng ký' để yêu cầu tư vấn và lái thử  Nhấn 'Đăng ký' để yêu cầu tư vấn và lái thử Nhấn ‘Đăng ký’ để đặt lịch lái thử 
Ad Copy Text  Ngoại hình thanh lịch hay cá tính thể thao? Hãy khẳng định đẳng cấp riêng với...  Ngoại hình thanh lịch và vận hành thông minh – Hãy khẳng định đẳng cấp riêng...  Êm mượt nhưng mạnh mẽ. Sang trọng mà trẻ trung. Hãy để C 200 Exclusive cùng bạn...
Link Description  trải nghiệm dòng E-Class.  trải nghiệm dòng E-Class.  và nhận tư vấn từ đại lí gần nhất
Website Link  www.mercedes-benz.com.vn  www.mercedes-benz.com.vn  www.mercedes-benz.com.vn
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 123  129  131
Like 3125  823  3314

Mercedes-Benz Việt Nam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mercedes-Benz Việt Nam Top 1 ads got 3125 likes. Mercedes-Benz Việt Nam uses a sentence with the finishing touch title: “Nhấn 'Đăng ký' để yêu cầu tư vấn và lái thử”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mercedes-Benz Việt Nam shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mercedes-Benz Việt Nam should continue to optimize the ad content.

3.Mercedes-Benz Việt Nam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-18-2020-06-20  2020-05-18-2020-06-16  2020-05-03-2020-06-12
Landing Page Link  https://www.mercedes-benz.com.vn/vi/passengercars/mercedes-benz-cars/download.html  https://www.mercedes-benz.com.vn/vi/passengercars/mercedes-benz-cars/download.html   https://www.mercedes-benz.com.vn/vi/passengercars/mercedes-benz-cars/download.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mercedes-Benz Việt Nam are successful.

Mercedes-Benz Việt Nam Creative Analysis: 

Mercedes-Benz Việt Nam placed a Image ad in 2020-05-18-2020-06-20, and got 3125 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mercedes-Benz Việt Nam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  N/A
Language  Vietnamese  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mercedes-Benz Việt Nam has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mercedes-Benz Việt Nam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-20  2020-05-18-2020-06-16  2020-05-03-2020-06-12
During  34 days  30 days 41 days 
Like  3125  823  3314
Share  32  5  40
Comment  54  13  112

Advertising effectiveness is a direct manifestation of advertising. Mercedes-Benz Việt Nam ‘s Top 1 ad received 3125 likes, 32 shares, 54 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mercedes-Benz Việt Nam, helping Mercedes-Benz Việt Nam to grasp the ad data more clearly.