Top Ads on Mercedes-Benz Thailand

Mercedes-Benz Thailand Background Introduction:

Official Facebook page of Mercedes-Benz Thailand

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mercedes-Benz Thailand has been advertising and marketing on Facebook for many years. And Mercedes-Benz Thailand has placed 73 of ads on the Facebook platform in the last month. In the past few years,Mercedes-Benz Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mercedes-Benz Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mercedes-Benz Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mercedes-Benz Thailand.

BigSpy

1.Mercedes-Benz Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mercedes-Benz Thailand  Mercedes-Benz Thailand  Mercedes-Benz Thailand
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mercedes-Benz Thailand Marketing Objectives Analysis: 

Mercedes-Benz Thailand has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mercedes-Benz Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mercedes-Benz Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  รับข้อเสนอสุดพิเศษได้แล้ววันนี้  รับข้อเสนอสุดพิเศษได้แล้ววันนี้ Photos from Mercedes-Benz Thailand's post 
Ad Copy Text  พบข้อเสนอสำหรับมอเตอร์โชว์ ที่ให้ค...  พบข้อเสนอสุดพิเศษ ที่ให้คุณได้เป็น...  ตอบรับไลฟ์สไตล์อันหลากหลายกับ Mercedes-Ben...
Link Description  N/A  N/A  N/A
Website Link  www.mercedes-benz.co.th  www.mercedes-benz.co.th  mb4.me
CTA  GET_OFFER  GET_OFFER  
Text Word Count 1007  907  1229
Like 2219  1719  3388

Mercedes-Benz Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mercedes-Benz Thailand Top 1 ads got 2219 likes. Mercedes-Benz Thailand uses a sentence with the finishing touch title: “รับข้อเสนอสุดพิเศษได้แล้ววันนี้”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mercedes-Benz Thailand shared 1007 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mercedes-Benz Thailand should continue to optimize the ad content.

3.Mercedes-Benz Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-26-2020-06-20  2020-06-11-2020-06-17  2020-05-29-2020-06-16
Landing Page Link  https://www.mercedes-benz.co.th/th/passengercars/buy/promotions/promotion-c-300-e.module.html?csref=mc-soc_cn-Ad-Hoc_ci-%7B%7Bcampaign.id%7D%7D_si-%7B%7Bsite.source.name%7D%7D_pi-%7B%7Bad.id%7D%7D_cri-%7B%7Badset.id%7D%7D_ai-BIMS2020_C300e  https://www.mercedes-benz.co.th/th/passengercars/buy/promotions/promotion-c-200-coupe.module.html?csref=mc-soc_cn-Ad-Hoc_ci-23844513272470537_si-%7B%7Bsite.source.name%7D%7D_pi-23844776741990537_cri-23844513272490537_ai-BIMS2020_CCoupe&fbclid=IwAR0sf88gPmogmAJt-speNhN0slT0uPgIMRVviTHKjJc3jbKR_fYYyGii9bQ   https://line.me/R/ti/p/@903eurew

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mercedes-Benz Thailand are successful.

Mercedes-Benz Thailand Creative Analysis: 

Mercedes-Benz Thailand placed a Carousel ad in 2020-04-26-2020-06-20, and got 2219 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mercedes-Benz Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Thai  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mercedes-Benz Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mercedes-Benz Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-06-20  2020-06-11-2020-06-17  2020-05-29-2020-06-16
During  56 days  7 days 19 days 
Like  2219  1719  3388
Share  52  33  62
Comment  39  29  38

Advertising effectiveness is a direct manifestation of advertising. Mercedes-Benz Thailand ‘s Top 1 ad received 2219 likes, 52 shares, 39 comments in just 56 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mercedes-Benz Thailand, helping Mercedes-Benz Thailand to grasp the ad data more clearly.