Top Ads on Mercedes Platz

Mercedes Platz Background Introduction:

Rings um die Mercedes Benz Arena Berlin entsteht ein neuer Stadtteil – der Mercedes Platz.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mercedes Platz has been advertising and marketing on Facebook for many years. And Mercedes Platz has placed 6 of ads on the Facebook platform in the last month. In the past few years,Mercedes Platz has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mercedes Platz on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mercedes Platz. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mercedes Platz.

BigSpy

1.Mercedes Platz Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mercedes Platz  Mercedes Platz  Mercedes Platz
Page Categories  Public Square / Plaza  Public Square / Plaza  Public Square / Plaza
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mercedes Platz Marketing Objectives Analysis: 

Mercedes Platz has been operating in Public Square / Plaza for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mercedes Platz best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mercedes Platz Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mercedes Platz  Wir stellen vor: Deutsche Tapas im Gallery Restaurant am Mercedes Platz Mercedes Platz 
Ad Copy Text  It's Always Friday am Mercedes Platz! Die neue Destination entlang der East Side Gallery direkt an d...  In unserer kleinen Videoreihe stellen wir euch einige der fantastischen Restaurants am Mercedes Plat...  Meet Lena and Mike. As one of Berlin’s most talented chefs, Lena has taken the reinterpretation of...
Link Description  Rings um die Mercedes Benz Arena Berlin entsteht ein neuer Stadtteil – der Mercedes Platz.  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE    
Text Word Count 310  524  588
Like 150  24  0

Mercedes Platz Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mercedes Platz Top 1 ads got 150 likes. Mercedes Platz uses a sentence with the finishing touch title: “Mercedes Platz”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mercedes Platz shared 310 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mercedes Platz should continue to optimize the ad content.

3.Mercedes Platz Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-04-08-2019-04-26  2019-04-10-2019-04-26  2019-04-12-2019-04-26
Landing Page Link  https://www.facebook.com/MercedesPlatz/  https://www.facebook.com/1586478501611528/posts/2360726740853363/   https://www.facebook.com/MercedesPlatz/videos/2415837798435066/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mercedes Platz are successful.

Mercedes Platz Creative Analysis: 

Mercedes Platz placed a Image ad in 2019-04-08-2019-04-26, and got 150 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mercedes Platz Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Germany
Language  German  German  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mercedes Platz has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mercedes Platz Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-26  2019-04-10-2019-04-26  2019-04-12-2019-04-26
During  19 days  17 days 15 days 
Like  150  24  0
Share  0  4  0
Comment  4  1  0

Advertising effectiveness is a direct manifestation of advertising. Mercedes Platz ‘s Top 1 ad received 150 likes, 0 shares, 4 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mercedes Platz, helping Mercedes Platz to grasp the ad data more clearly.