Top Ads on Mercado Pago Brasil

Mercado Pago Brasil Background Introduction:

O Mercado Pago é a fintech líder em meios de pagamento na América Latina, com soluções completas para que os seus negócios cresçam a cada dia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mercado Pago Brasil has been advertising and marketing on Facebook for many years. And Mercado Pago Brasil has placed 405 of ads on the Facebook platform in the last month. In the past few years,Mercado Pago Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mercado Pago Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mercado Pago Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mercado Pago Brasil.

BigSpy

1.Mercado Pago Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mercado Pago Brasil  Mercado Pago Brasil  Mercado Pago Brasil
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mercado Pago Brasil Marketing Objectives Analysis: 

Mercado Pago Brasil has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mercado Pago Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mercado Pago Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Venda com Link de Pagamento  Venda com Link de Pagamento Venda com Link de Pagamento 
Ad Copy Text  Quer Vender Por Redes Sociais?  Quer Vender Por Redes Sociais?  Quer Vender Por Redes Sociais?
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 30  30  30
Like 1451  518  1127

Mercado Pago Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mercado Pago Brasil Top 1 ads got 1451 likes. Mercado Pago Brasil uses a sentence with the finishing touch title: “Venda com Link de Pagamento”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mercado Pago Brasil shared 30 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mercado Pago Brasil should continue to optimize the ad content.

3.Mercado Pago Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-22-2020-06-18  2020-05-22-2020-06-18  2020-05-22-2020-06-18
Landing Page Link  https://www.facebook.com/MercadoPagoBrasil/?_sref_=2977368088965037&refid=7&_ft_=adid.23845131381830495:qid.6839941127116623865:mf_story_key.4946081825149749867:is_sponsored.1:ei.AI@AQK_2vdmbwfHNKo2GGj7djJGn6EHd3b_3HeZo_g5ByAhcHn0wp6NzC__xyofWd4fkc1wAV7TyhnKit4MSo28fhu_:top_level_post_id.2977368085631704:content_owner_id_new.113371382031403:call_to_action_type.LEARN_MORE:page_id.113371382031403:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592547895:filter.h_nor:tds_flgs.3:actrs.113371382031403:page_insights.%7B%22113371382031403%22:%7B%22page_id%22:113371382031403,%22page_id_type%22:%22page%22,%22actor_id%22:113371382031403,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590172420,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2977368085631704%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:113371382031403,%22page_id%22:113371382031403,%22post_id%22:2977368085631704,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/MercadoPagoBrasil/?_sref_=2977359835632529&refid=7&_ft_=adid.23845131346320495:qid.6839930147040942992:mf_story_key.3633531436030344936:is_sponsored.1:ei.AI@AQJztTdFGcDS0h148XuUrfHg0RVSW6Iu2JYDPnsXAmb0LUzSW7fxiZJgFaOjN8TQ_2dRe8D538GXUUKKsZK4wJtH:top_level_post_id.2977359838965862:content_owner_id_new.113371382031403:call_to_action_type.LEARN_MORE:page_id.113371382031403:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592545338:filter.h_nor:tds_flgs.3:actrs.113371382031403:page_insights.%7B%22113371382031403%22:%7B%22page_id%22:113371382031403,%22page_id_type%22:%22page%22,%22actor_id%22:113371382031403,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590172285,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2977359838965862%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:113371382031403,%22page_id%22:113371382031403,%22post_id%22:2977359838965862,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/MercadoPagoBrasil/?_sref_=2977332185635294&refid=7&_ft_=adid.23845131275420495:qid.6839889592737326610:mf_story_key.-7984593785849302982:is_sponsored.1:ei.AI@AQKG7FOhQiU0-jtp2zyAAb52NuenhgcWbmNqV6ksMt30M5-QdGwgDcvOshmqb4V1bL7sulpBmjYGzGF8jAVu4bO8:top_level_post_id.2977332178968628:content_owner_id_new.113371382031403:call_to_action_type.LEARN_MORE:page_id.113371382031403:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592535895:filter.h_nor:tds_flgs.3:actrs.113371382031403:page_insights.%7B%22113371382031403%22:%7B%22page_id%22:113371382031403,%22page_id_type%22:%22page%22,%22actor_id%22:113371382031403,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590171667,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2977332178968628%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:113371382031403,%22page_id%22:113371382031403,%22post_id%22:2977332178968628,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mercado Pago Brasil are successful.

Mercado Pago Brasil Creative Analysis: 

Mercado Pago Brasil placed a Image ad in 2020-05-22-2020-06-18, and got 1451 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mercado Pago Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mercado Pago Brasil has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mercado Pago Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-18  2020-05-22-2020-06-18  2020-05-22-2020-06-18
During  28 days  28 days 28 days 
Like  1451  518  1127
Share  80  23  81
Comment  454  159  1032

Advertising effectiveness is a direct manifestation of advertising. Mercado Pago Brasil ‘s Top 1 ad received 1451 likes, 80 shares, 454 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mercado Pago Brasil, helping Mercado Pago Brasil to grasp the ad data more clearly.