Top Ads on Memorial Medical Center

Memorial Medical Center Background Introduction:

Memorial Medical Center (MMC) is a Critical Access Hospital located in Ashland, Wisconsin. Learn more at: ashlandmmc.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Memorial Medical Center has been advertising and marketing on Facebook for many years. And Memorial Medical Center has placed 56 of ads on the Facebook platform in the last month. In the past few years,Memorial Medical Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Memorial Medical Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Memorial Medical Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Memorial Medical Center.

BigSpy

1.Memorial Medical Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Memorial Medical Center  Memorial Medical Center  Memorial Medical Center
Page Categories  Hospital  Hospital  Hospital
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Memorial Medical Center Marketing Objectives Analysis: 

Memorial Medical Center has been operating in Hospital for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Memorial Medical Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Memorial Medical Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Torrance Memorial  Torrance Memorial More Expert Cardiac Care 
Ad Copy Text  The Lundquist Lurie Cardiovascular Institute is partnering with Cedars-Sinai to offer the most advan...  The Lundquist Lurie Cardiovascular Institute is partnering with Cedars-Sinai to offer the most advan...  The Lundquist Lurie Cardiovascular Institute is partnering with Cedars-Sinai to offer the most advan...
Link Description  N/A  N/A  Torrance Memorial and Cedars-Sinai
Website Link  www.torrancememorial.org  www.torrancememorial.org  www.torrancememorial.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 131  131  131
Like 26  77  87

Memorial Medical Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Memorial Medical Center Top 1 ads got 26 likes. Memorial Medical Center uses a sentence with the finishing touch title: “Torrance Memorial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Memorial Medical Center shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Memorial Medical Center should continue to optimize the ad content.

3.Memorial Medical Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-02-03-2020-06-13  2020-02-04-2020-06-10  2020-02-03-2020-06-10
Landing Page Link  https://www.torrancememorial.org/Medical_Services/Cardiovascular_Institute/Cardiology.aspx  https://www.torrancememorial.org/Medical_Services/Cardiovascular_Institute/Cardiology.aspx   https://www.torrancememorial.org/Medical_Services/Cardiovascular_Institute/Cardiology.aspx

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Memorial Medical Center are successful.

Memorial Medical Center Creative Analysis: 

Memorial Medical Center placed a Carousel ad in 2020-02-03-2020-06-13, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Memorial Medical Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Italian  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Memorial Medical Center has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Memorial Medical Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-03-2020-06-13  2020-02-04-2020-06-10  2020-02-03-2020-06-10
During  132 days  128 days 129 days 
Like  26  77  87
Share  3  7  7
Comment  3  2  0

Advertising effectiveness is a direct manifestation of advertising. Memorial Medical Center ‘s Top 1 ad received 26 likes, 3 shares, 3 comments in just 132 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Memorial Medical Center, helping Memorial Medical Center to grasp the ad data more clearly.