Top Ads on Melody Radio

Melody Radio Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Melody Radio has been advertising and marketing on Facebook for many years. And Melody Radio has placed 109 of ads on the Facebook platform in the last month. In the past few years,Melody Radio has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Melody Radio on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Melody Radio. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Melody Radio.

BigSpy

1.Melody Radio Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Melody Radio  Melody Radio  Melody Radio
Page Categories  TV Channel  Biotechnology Company  Biotechnology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Melody Radio Marketing Objectives Analysis: 

Melody Radio has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Melody Radio best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Melody Radio Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Melody - TV & Radio  Clique para instalá-lo ♩ ♪ ♫ ♬ ♪ ♪ Clique para instalá-lo ♩ ♪ ♫ ♬ ♪ ♪ 
Ad Copy Text  Regardez et écoutez le meilleur des années 60 à 90 grâce à l'application Melody !  100,000 + Worldwide Radio Staions.Facilmente para salvar seus favoritos, escute a qualquer momento.  100,000 + Worldwide Radio Staions.Facilmente para salvar seus favoritos, escute a qualquer momento.
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  DOWNLOAD  DOWNLOAD
Text Word Count 86  99  99
Like 2264  27  1593

Melody Radio Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Melody Radio Top 1 ads got 2264 likes. Melody Radio uses a sentence with the finishing touch title: “Melody - TV & Radio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Melody Radio shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Melody Radio should continue to optimize the ad content.

3.Melody Radio Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-04-04-2019-05-07  2019-04-16-2019-04-26  2019-03-14-2019-04-26
Landing Page Link  http://play.google.com/store/apps/details?id=com.joshfire.android.melody  http://play.google.com/store/apps/details?id=com.live.radio.pop.music.fm.free   http://play.google.com/store/apps/details?id=com.live.radio.pop.music.fm.free

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Melody Radio are successful.

Melody Radio Creative Analysis: 

Melody Radio placed a Image ad in 2019-04-04-2019-05-07, and got 2264 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Melody Radio Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France,Belgium  Brazil  Brazil
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Melody Radio has the best conversion in France,Belgium, and can advertise more in France,Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Melody Radio Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-04-2019-05-07  2019-04-16-2019-04-26  2019-03-14-2019-04-26
During  34 days  11 days 44 days 
Like  2264  27  1593
Share  730  1  281
Comment  282  0  22

Advertising effectiveness is a direct manifestation of advertising. Melody Radio ‘s Top 1 ad received 2264 likes, 730 shares, 282 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Melody Radio, helping Melody Radio to grasp the ad data more clearly.