Top Ads on Melitta Brasil
Melitta Brasil Background Introduction:
Olá! Essa é a página oficial de Melitta no Brasil. Siga-nos também no Pinterest: http://pinterest.com/melittabrasil e no Instagram: @melittabrasil. =)
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Melitta Brasil has been advertising and marketing on Facebook for many years. And Melitta Brasil has placed 26 of ads on the Facebook platform in the last month. In the past few years,Melitta Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Melitta Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Melitta Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Melitta Brasil.
1.Melitta Brasil Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Melitta Brasil | Melitta Brasil | Melitta Brasil |
| Page Categories | Cafe | Cafe | Cafe |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Melitta Brasil Marketing Objectives Analysis:
Melitta Brasil has been operating in Cafe for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Melitta Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Melitta Brasil Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Café Fresquinho Para Sentir Mais a Vida | Café Fresquinho Para Sentir Mais a Vida | Café Fresquinho para Sentir Mais a Vida |
| Ad Copy Text | Comece o dia com os sentidos aguçados. Os filtros Melitta possuem a exclusiva tecnologia dos microf... | Melitta. Da seleção de grãos à embalagem, a Melitta faz tudo para levar um café sempre fresquin... | Nossa exclusiva tecnologia de microfuros passa rapidinho o melhor do café fresquinho. #CafeFresquin... |
| Link Description | Encontre diversos tamanhos de filtros com tecnologia exclusiva Melitta, Microfuros com tamanho ideal para passar todo aroma e sabor do seu café fresquinho. | Melitta café fresquinho para sentir mais a vida! Aqui você encontra cafés especiais e uma linha completa de acessórios de preparo exclusivos! Parcele até 3x s/juros! | Encontre diversos tamanhos de filtros com tecnologia exclusiva Melitta, Microfuros com tamanho ideal para passar todo aroma e sabor do seu café fresquinho. |
| Website Link | www.melitta.com.br | www.melitta.com.br | www.melitta.com.br |
| CTA | LEARN_MORE | LEARN_MORE | LEARN_MORE |
| Text Word Count | 223 | 151 | 123 |
| Like | 2581 | 2231 | 315 |
Melitta Brasil Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Melitta Brasil Top 1 ads got 2581 likes. Melitta Brasil uses a sentence with the finishing touch title: “Café Fresquinho Para Sentir Mais a Vida”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Melitta Brasil shared 223 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Melitta Brasil should continue to optimize the ad content.
3.Melitta Brasil Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-05-26-2020-06-08 | 2020-05-26-2020-06-06 | 2020-05-08-2020-05-12 |
| Landing Page Link | https://www.melitta.com.br/acessorios/filtros?utm_source=facebook&utm_medium=social&utm_campaign=always_on&utm_term=AS_25_coffeloversgeeks&utm_content=facebook_social_always_on_awareness_cpm_filtros_junho_feed | https://www.melitta.com.br/?utm_source=facebook&utm_medium=social&utm_campaign=always_on&utm_term=AS_25_coffeloversgeeks&utm_content=facebook_social_always_on_awareness_cpm_ExtraForte_junho_feed | https://www.melitta.com.br/acessorios/filtros?utm_source=facebook&utm_medium=social&utm_campaign=always_on&utm_term=AS_25_coffeloversgeeks&utm_content=facebook_social_always_on_awareness_cpm_feed_Filtros_Maio_feed |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Melitta Brasil are successful.
Melitta Brasil Creative Analysis:
Melitta Brasil placed a Image ad in 2020-05-26-2020-06-08, and got 2581 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Melitta Brasil Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Melitta Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Melitta Brasil Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-26-2020-06-08 | 2020-05-26-2020-06-06 | 2020-05-08-2020-05-12 |
| During | 14 days | 12 days | 5 days |
| Like | 2581 | 2231 | 315 |
| Share | 64 | 92 | 6 |
| Comment | 186 | 200 | 27 |
Advertising effectiveness is a direct manifestation of advertising. Melitta Brasil ‘s Top 1 ad received 2581 likes, 64 shares, 186 comments in just 14 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Melitta Brasil, helping Melitta Brasil to grasp the ad data more clearly.