Top Ads on Melio Education

Melio Education Background Introduction:

Delivering exceptional and innovative online courses to unleash the power of curious minds across the globe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Melio Education has been advertising and marketing on Facebook for many years. And Melio Education has placed 190 of ads on the Facebook platform in the last month. In the past few years,Melio Education has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Melio Education on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Melio Education. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Melio Education.

BigSpy

1.Melio Education Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Melio Education  Melio Education  Melio Education
Page Categories  Education  Education  Academic Camp
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Melio Education Marketing Objectives Analysis: 

Melio Education has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Melio Education best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Melio Education Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Melio Education  Melio: One-to-one Oxford tutoring, online. Melio Education 
Ad Copy Text  Make the most of the moment with Melio. Unrivalled, one-to-one teaching - without leaving your home.  Make the most of the moment with Melio. Unrivalled, one-to-one teaching - without leaving your home.  Make the most of the moment with Melio. Unrivalled, one-to-one teaching - without leaving your home.
Link Description  N/A  N/A  N/A
Website Link  melioeducation.com  www.melioeducation.com  online.melioeducation.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 100  100  100
Like 1  25  2

Melio Education Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Melio Education Top 1 ads got 1 likes. Melio Education uses a sentence with the finishing touch title: “Melio Education”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Melio Education shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Melio Education should continue to optimize the ad content.

3.Melio Education Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-05-18-2020-06-18  2020-04-20-2020-06-18  2020-04-01-2020-06-18
Landing Page Link  https://www.melioeducation.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=FB_+Melio18-24M_2020&utm_term=AsiaHQ_ENG_All_FB.IG_18-24_M&utm_content=Carousel_Testimonial_19.05.2020&hsa_acc=579962962030861&hsa_cam=6169870387791&hsa_grp=6169870406791&hsa_ad=6186315127191&hsa_src=fb&hsa_net=facebook&hsa_ver=3  https://www.melioeducation.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=FB_+Melio16-17M_2020&utm_term=AsiaHQ_ENG_All_FB.IG_16-17_M&utm_content=Video_Beat_21.04.2020&hsa_acc=579962962030861&hsa_cam=6170993856791&hsa_grp=6170993860191&hsa_ad=6177535191591&hsa_src=fb&hsa_net=facebook&hsa_ver=3   https://online.melioeducation.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Melio Education are successful.

Melio Education Creative Analysis: 

Melio Education placed a Carousel ad in 2020-05-18-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Melio Education Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Palestine,Egypt,Turkey...  Brazil,Egypt,Morocco...  Algeria,Bulgaria,Egypt...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Melio Education has the best conversion in Palestine,Egypt,Turkey..., and can advertise more in Palestine,Egypt,Turkey... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Melio Education Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-18  2020-04-20-2020-06-18  2020-04-01-2020-06-18
During  32 days  60 days 79 days 
Like  1  25  2
Share  0  2  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Melio Education ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Melio Education, helping Melio Education to grasp the ad data more clearly.